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Mã số ứng viên: UV126d9

Họ và tên: DAO TRUNG PHUONG

Giới tính: Nam

Nơi làm việc: TP HCM

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Thanh Huong_ Director

 

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Manager

PERSONAL INFORMATION                                                                                                          

Gender                 : Male

D.O.B                   : SEPTEMBER 17TH, 1968

Nationality            : Vietnamese

EDUCATION & CREDENTIALS                                                                                                        

HEINEKEN ASIA PACIFIC TRAINING :

1. LEADERSHIP MANAGEMENT

2. MARKETING COMPETENCY:

Building Winning Portfolio

Category strategy

Brand profitability

Brand positioning

Consumer insight

Segmentation Channel management

Storytelling media

Innovation strategy

AJINOMOTO FLAVOR SEASONING WORKSHOP 2009

• Ajinomoto Cor. – Tokyo, Japan Be one of 15 participants selected from 10 countries to Head quarter training within 10 days

• Key learning: Strategy for flavor seasoning development

AJINOMOTO GLOBAL FUTURE LEADER SEMINAR, 2008

• Ajinomoto Cor. – Tokyo, Japan

• Be one of 25 participants selected from 15 countries to Head quarter training within 15 days

• Key learning: Leadership skills in a global company and strategic business development.

MARKETING TRAINING PROGRAM, Oct 2006

• Ajinomoto Cor. – Singapore

• Certificate of Excellent Completion of Marketing Training Program

• Key learning : Brand management ( for Brand managers & Product managers only )

MASTER OF BUSINESS ADMINISTRATION, May 2006

• Marshall University - USA

• Graduated with Distinction (GPA = 3.8/4.0).

• Internship program (teaching assistant to professor.)

Bachelor OF BUSINESS ADMINISTRATION, 1991

• Economic University - HCM

WORK EXPERIENCE                                                                                                                       

Aug.11 ~ now

SENIOR BRAND MANAGER

VIET NAM BREWRY LIMITED

Ho Chi Minh City

Handle a group brand of mainstream: Larue, Larue export, BGI, Bivina

• Drive the Mainstream Brand Portfolio strategy to grow volume, brand equity and profitability

• Lead the team to execute on the defined strategies: total communication, product development, brand activation.

• Brand Plan to get approvals & Implementation in accordance to Brand Plan

• Budget and investment management of the relative brands )

Selected Contributions:

• Repositioning mainstream brand portfolio for long term development.

• Define geography brand map of mainstream brand portfolio for sales distribution by regional.

• Building Winning Portfolio for mainstream

• Re-positioning for mainstream portfolio brands : Larue, BGI & BIVINA Renovate primary & secondary packaging for mainstream portfolioGrow agressively

• Grow Larue brand beyond its traditional strongholds market to nationa wide by launching Larue blue 355 ml.

• BGI & BIVINA revitalisation in Mekong delta by new communication campaign & packaging innovation.

• Develop 3Y plan for mainstream portfolio in 2014- 2017and get approvals.

• Develop YEARLY brand plans for mainstream portfolio and get approvals.

• Develop strategy for national communication strategy for Larue, BGI, BIVINA

• Develop new concepts & long tem development for brand platform: Larue Cup, Larue UTC , Larue friendday

• Develop strategy & planning for Larue innovation, Larue draught

2010-2011

MARKETING MANAGER  

FOOD SOLUTIONS UNILEVER VIET NAM  

Ho Chi Minh City

• Foodsolution is B2B business, providing a basket of over 30 seasonings : Bullion & Sauces ( Knorr); Dressing ( mayonnaise Hellmann’s) ; Western sauces ( Knorr) ; Dessert ( Bestfood Jam) ; Tea ( Yellow Lipton) to HORECA. Target customers are operators & chefs.

• Build deep channel understanding and insight that provides opportunities for business building; channel issues and trends – at chef, operator and diner

• Define optimal product basket for channel, the basket of UFS products that are most relevant to the channel and annual plans and channel budget.

• Build activities (AVPS- activity value propositions – a channel specific proposition made for UFS product services that brings financial value, growth and efficiency to the customers & UFS)

• Develop all UFS selling materials in the channel including selling story, ensuring they closely mirror the UFS selling approach & target customer so they are practical

• Develop relevant marketing interaction program and campaign to the channel in an integrated way to create presence, scale & credibility, manage implementation and measurement, which includes all media relevant to each channel.

• Monitor all marketing plan by observing and being aware or progress made comparing to key measures and taking corrective actions.

• Deliver sales volume forecasting from channel perspective

• Represent UFS as segment expert in industry and work with key customers

• Manage Routet-to-Market Trade Marketing including Distributors/Wholesalers and Metro systems.

• Support to Customer Development in execution of sales promotion campaign, display program; cooking activation by chef demo.

2006-2010 

SENIOR BRAND MANAGER   

AJINOMOTO VIET NAM 

Ho Chi Minh City

Handle a group brands of seasoning (AJI-NGON, AJI-NO-MOTO & LISA)

Define strategy for and develop, execute and manage comprehensive marketing plan, encompass integrated marketing initiatives designed to penetrate the market (LISA brand), grow the market (AJI-NO-MOTO brand) and take market share from competitor (Aji-ngon brand). Communicate with management, agencies and internal departments to coordinate overall marketing effort in accordance with corporate goals. Lead and direct forward-thinking marketing team

Selected Contributions:

Aji-ngon brand (granule, powder product) : Drove up target-market sales by 29% through designing and launching new marketing strategy

AJI-NO-MOTO brand (MSG): Exceeded business goal in term of sales growth, market share and the brand power index.

LISA brand (Mayonnaise, Vinegar, Soy sauce, Soybean paste): launch sucessfully newproductby spearheading creation and implementation of highly effective marketing campaign.

“Mon Ngon Moi Ngay” project (TV cooking program): Built this new program becoming the No.1 TV cooking program in Vietnam regarding to rating, awareness and likeability from audiences.

1998 – 2004

MARKETING SERVICES MANAGER

AJINOMOTO VIET NAM

Ho Chi Minh City

Selected Contributions:

Media strategy, media plan, buying & monitoring for “ AJI-NO-MOTO” ( TVCF, Prints)

Marketing research & analysis: brand health tracking, Retail audit.

Ad-hoc research & analysis: communication reasearch, packaging research, U&A

Competitor analysis

1994 – 1997

SALES ADMINISTRATION SUPERVISOR

Ho Chi Minh City

Managed Sales operation system such as warehouse, transportation, business licence.

Coordinated with Sales & Factory to manage the demand forcast, balance of Stocks, Production & Sales.

Developed sales reports & sales analysis.

Sales cash collection & depot stock control

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