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Mã số ứng viên: UV134d6

Họ và tên: BACH MINH HA

Giới tính: Nữ

Nơi làm việc: TP HCM

Thông tin hồ sơ
Chức danh
Cấp bậc
Nhân viên
Loại công việc
Toàn thời gian cố định
Liên hệ
Thanh Huong_ Director




PERSONAL INFORMATION                                                                                                            

Gender                 : Female

D.O.B                   : 21 March 1979

SKILLS & COMPETENCE                                                                                                               


Computer literacy: Excellent in Microsoft Office, Excel and other Microsoft application products, able to use graphic design software.


Well planning, organization and time management

Ability to manage multiple tasks and meet deadline

Capability to deal with and resolve issues innovatively and independently

Ability to communicate effectively, in writing and orally

Strong recruitment and performance management skills

Adapt to the new condition fast and be a creative firm membe


1998 – 2002          Information Technology University Of Natural Sciences HCMC

2000 - 2002           English Pedagogy University Of HCMC 

2008 - 2009           Chief Marketing

WORK EXPERIENCE                                                                                                                       

07/2010 – 02/2015

Head of Marketing

Jones Lang LaSalle Vietnam 

Ho Chi Minh City

Develop integrated marketing strategy inclusive of advertising, social mediums, PR, special events, media networking, especially for digital marketing activities such as: website, SEO, partnerships, sponsorships and programming.

Develop and recommend product positioning and pricing strategy to produce the highest possible long‐term market share.

Promote the company’s relationship with clients, retain and expand the client base (CRM system) through marketing activities

Prepare marketing documentation including Requests for Proposal (RFP) responses and presentations.

In charge of company marketing programs: direct mail, print, radio, television and internet advertising; brochures and other collateral materials; graphic design and creative services; website management, and product branding

Cooperate with Research team for market analysis and research.

Coordinate with Business Development team to set up business meetings, proposals, and client presentations carrying out advertising or promotional campaigns to generate sufficient public exposure for managed properties

Provide training of the proposal development process to company staff

Report to Managing Director & Regional Marketing Headquarter in Singapore

6/2008 – 6/2010

Non-food Category Manager 

Lotte Vietnam Shopping 

Ho Chi Minh City

Manage Commercial KPI’s Sales, Cash Margin, Statistical Margin, Later Income, Old Stock, Potential Old Stock, Stock Rotation, Stock Day’s, Own Brand Share, Core Customer Share, Stock Correction & Availability.

Research, analyze and evaluate the market to identify customer’s needs and product/range opportunities.

Follow up with Supply Chain to identify the most effective/cost efficient means of delivering product to the store.

Manage performance of a defined product category effectively in terms of pricing, promotion, products assortment, quality of products, planning and allocation.

Proactively evaluate and act on results of Lotte Promotion Mail and other forms of promotional

Train, develop and manage buying staff to enhance the capability of the Assistant Category Manager’s and supporting staff

Maintain effective internal communications channel particularly with other Category Management teams, operations, sales & marketing, logistic and other functions within the organization

Report directly to General Manager

2006 - 20082 

Brand Manager   

Eight Lions Corporation 

Ho Chi Minh City

Lead the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.

Monitor and analyze business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.

Implement marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.

Coordinate the development of communication materials: catalogues, websites, brochures, packaging and in-store displays.

Deliver internal and external presentations for new product introductions, marketing materials, business objective and communication strategy.

Establish performance specifications, cost and price parameters, market applications and sales estimates.

Coordinate regular meetings and prepare regular reports outlining the brands’ performance.

Keep UK and Hong Kong offices updated with all required information and timely report

2002 – 2006

Marketing and PR executive

YKK Vietnam   

Ho Chi Minh City

Support Marketing Manager in sale forecast for Vietnam market

Design & perform customer satisfaction survey

Maintain relationships, communicate with clients and update client database

Develop and implement media/PR campaigns for clients such as drafting proposal, participate presenting proposal to clients, creative brief, reports;

In charge of organizing, supervising and customer caring in garment exhibitions ( such as : Vietnam Fashion Fair-09/2003, Textile & Garment Industry Show-11/2003, Vietnam Fabric & Garment Accessories Expo in VEFA, Hanoi-04/2004…), outdoor activities (grand opening ceremony, launching products, seminar.

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66/6 Nhiêu Tứ, phường 7, quận Phú Nhuận, HCM

ĐT: (028) 3517 6157

Hotline: 0906860677


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