Mã số ứng viên: UV15465
Giới tính: Nữ
Nơi làm việc: TP HCM
- Chức danh
- Cấp bậc
- Nhân viên
- Loại công việc
- Toàn thời gian cố định
- Liên hệ
Thanh Huong_ Director
Gender : Female
D.O.B : 11-11-1982
- June 2013: Certificate of Completion – Digital Marketing - solution of optimal marketing with a limited budget for Vietnam enterprises - BMG
- September 2008: Certificate of Brand manager – I.A.M
- January 2006: Certificate of sale communication skill – HCMC Economics University
- December 2005: Bachelor of economic – Nha Trang University.
- English – good skills.
- MS Office: Word, Excel, PowerPoint…- Good skills
- Corel, Adobe photoshop, Adobe Illustrators – Pre intermediate
NON TECHNICAL SKILLS:
- Ability to work independently and good teamwork.
- Good presentation skills.
- Acceptable for high pressure of work.
- Management complex projects to agreed deadline.
- Be willing to work at weekends due to urgent tasks
Jan 2012 to Present
QUADRILLE & VERA INTERNATIONAL
Ho Chi Minh City
The Main tasks:
- Responsible for strategizing and orient the communication in 5 years to Vera Brand
- Build the position and management of Vera Brand
- Responsible for making the Marketing plan and apportioning budget yearly
- Responsible for orienting products and goods plan every season.
- Responsible for doing the market research and demand of customers to orient the products for next season
- Responsible for doing the competitor research to get the policy or strategy to support sales department timely
- Deploy all marketing activities to ensure turnover and marketing budget effectively
- Training and leading the brand spirit internal marketing
The Concrete tasks:
- Maintaining brand image in accordance with the brand guidelines
- To develop Marketing plan & to apportion Marketing budget in October yearly.
- To correct, update and report Marketing activities on the fifth day monthly
- To uphold the strategy and orientation that Vera Brand defined once every 3 years. To show the communication messages & Marketing activities consistently.
- Base on the marketing objectives, approved to build the new ideas for the marketing activities creatively and effectively; build the branding, communication, advertisements, promotions, stores, customer relationship management…
- According to the marketing strategy, planning appropriate actions to increase the awareness for the brand in the segment of end users with the marketing tools: advertising, PR, events, sponsor, direct mail... specially emphasis on digital marketing tools
- Appreciate the goods and stock level each season.
- Appreciate the demands of current and potential customers
- Define the goods orientation each season, deploy the goods of all types, detail price policy
- Find out about competitors: products, message, position, turnover, design, promotion programs…
- Find out about objective customers: habit, hobby, consumer behavior, lifestyle, shopping habits…
- Implement detailed marketing plan quarterly. Be approved on last quarter the tenth of month
- Deploy the marketing plans to other departments in/out marketing department.
- Following the business situation to have the suitable business policy to ensure the target monthly, quarterly.
- Manage/control marketing budget and appreciate the effect of marketing program: Communication, promotion, advertisement, window display, repair store, POSM… and report the complete program after 7 days.
- The frequency of salesclerk training organization, to make them become professional salesclerks.
- Training for salesclerks about counseling skills, customer relationship management, products display perfect services monthly.
- Training for salesclerks about the products
- Build relationships with the media organizations
- Researching the target audience to provide direction for R & D and develop product strategy for New Collection
- Organized the “Bí Mật Sự Quyến Rũ” event at Movenpick hotel and introduce the new collection successfully
- Sold out 65% of the new collection Successfully in the first 3 months of launching products
- Maintaining brand image is always “top of mind” in lingerie field
- Develop the successful promotion programs to get achieve 96%, set target by the board of Director
- Developed the customer relationship managements successfully
- Developed the associated programs with other brand to pull the new customers
Jan 2008-Dec 2011
CHU THI ADVERTISING CO., LTD
Ho Chi Minh City
- Conceptualize creative ideas into the project proposals that meet client’s needs, and join in brainstorming to conceptualize creative ideas.
- Planning advertising for brands, campaign,… and booking the detailed plan on TV, News, Radio and Online
- To manage the activities related to the organization of events in the project team, offering ideas for advertising and marketing programs.
- Making the project plan to present the ideas to customers.
- To supervise the activities of projects, training & guiding staff and design department to implement the ideas of programs.
- To combine with other department to make a plan and take responsibility for implementation of communication plans: Press, television and internet, websites…
- To collect the market information, competition and proposal for marketing campaign to develop the business activities.
Chu Thi Co produced the shows below:
- "Suc song moi" show broadcast on VTV1 from Monday to Friday every week
- “Suc song moi" magazine and "Suc song moi" website
- "Nguoi Noi Tro Tai Ba" game show broadcast on THVL1 every Sunday
- "Gia Dinh phep thuat" séries broadcast on HTV7 every Monday, Wednesday, Friday
- "Yêu thương cuộc sống" talkshow on HTV9 every Tuesday
- "Chung toi muon biet" gameshow on HTV7 every Monday
- Smart branding for Milo brand in the “Gia Dinh Pep Thuat” film.
- Joined in implementing “Nguoi Noi Tro Tai Ba” gameshow, broadcast on THVL1 every Sunday with Sunlight sponsor.
- Exploited and improved the business “Gia Đình Phép thuật” series and achieved high sale equal 25 billion.
- Organized “warming up school yard” events around the Junior of HCM City
- Performed “light up the city” event: Merry Christmas and Happy New Year 2008
- Opening ceremonies for the Nguyễn Huệ flower festival “Xuan Thinh Vuong” music show 2008: Brought together over 100 singers, actors, models and dancers, such as: Cẩm Vân, Đan Trường, Quang Linh, Hồ Ngọc Hà, AC&M, 90 minutes tele-broadcast on HTV7.
Nov 2006-Jan 2008
ASSISTANT BRAND MANAGER
BACH TUYET COTTON CORPORATION
Ho Chi Minh City
- Set up and implement the advertising & promotion plan for the assigned product within marketing budget
- To improve the packing of products and ensures the achievement of Brand Awareness, Brand Images and Brand Preference of assigned brands.
- Assists in planning and executing all trade and consumer marketing activities such as new product launching, consumer & trade promotions, media advertising, and sponsorship... in accordance with Company strategies & guidelines and within advertising & promotion budget as well as marketing plan.
- Co-operate with relevant departments in the development of new products, variants and packaging in order to react to market and competitors' changes; and ensures the smooth implementation of brand programs, and effective implementation of customer supporting
- Co-operates with Sales Department in developing product display, merchandising & point of sales materials, selling tools and competitors' racks
- Liaising with authorities to get approval for implementing marketing activities (out door and indoor advertising, promotion, sampling campaigns...); co-operate with the third parties in planning and implementing all products development, innovation and advertising strategies in line with Company's strategies
- Conducts market research projects to gain understanding of consumer's perceptions, usages and attitudes; makes project and develops effective marketing tactics to respond to market's changes and requirements
- Works with customer service team and Sales team and makes regular market visits to enhance market understanding, Keeps contact with sales force; follows up the market changes and proposes activities relating to trade marketing to meet the customers' demand about the quantity, kind, and point of sales on time
- Maintains up-to-date competitors advertising and merchandising materials and Marketing activities
- Building bis-brand identity system such as signboard, décor all showrooms, banner, office stationery (envelop, pen, letterhead, name card…)…
- Implements market research plans for survey about company’s products.
- Built a nationwide advertising signboard for the outlet and lorry
- Decorated 3 showrooms in 3 areas: Ha Noi, Da Nang, HCMC
- Implemented change on office stationery (envelop, pen, letterhead, name card…)
- Implemented a TVC for Mature sanitary napkin (new product)
- To implement the Promotional campaigns so that we could step up with high sales for sanitary napkin products, make up removing products…
- Achieved the title of HVNCLC, Thuong Hieu Viet… voted by consumer