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Mã số ứng viên: UV28291

Họ và tên: LÊ THỊ NHẬT ÁNH

Giới tính: Nữ

Nơi làm việc: TP HCM

Thông tin hồ sơ
Chức danh
Cấp bậc
Quản lý
Loại công việc
Toàn thời gian cố định
Liên hệ
Thanh Huong_ Director

 

 

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Brand Manager/ Marketing Manager

PERSONAL INFORMATION                                                                                                            

D.O.B                   : 24/03/1985

Gender                 : Female

SKILLS                                                                                                           

o Language: English, Vietnamese

o Good analytical skills and result-oriented mindset

o Time management, negotiation, leadership, presentation skills

EDUCATION                                                                                                                                    

Graduated the courses of Marketing Applied Institute (IAM):

o “Building Brand Leadership” [2010]

o “Market Research”, “Successful Marketing Strategy” [2011]

A bachelor degree in Marketing - University of Economics, Ho Chi Minh City, Vietnam. [‘04- ‘08]

o Consistently stayed among the top three students in my class.

o A scholarship exclusively given to the students who have outstanding achievements (only 2% of the students in the same batch)

EXTRACURRICULAR ACTIVITIES

At Nam Tran Pharma: Was the MC in 2011 year-end party.

At Acecook Vietnam JSC: Was the MC in many events of the company: “Be proud to be an employee of Acecook Vietnam”, “Ceremony celebrating National labor medal award”; three year-end party events at Ho Chi Minh, Binh Duong, and Vinh Long branches.

At University:

o The leader of my class. The position was given, via election, to the one who had great contribution to the development of the class.

o Held many extra-curricular activities for my class to build up a strong relationship among students: “Marketing Idol” karaoke contest, “Connecting hearts” tour

WORK EXPERIENCE                                                                                                                       

Aug ’12 –Oct’13

Brand Manager

KINH DO CORPORATION - The leading confessionary producer of Vietnam

HCMC

o Managing AFC cracker –the brand that has the highest share in salty crackers in Vietnam.

o Built long-term strategies as well as annual marketing plans.

o Managed marketing projects across departments, advertising agencies, and PR agencies.

o Coached staffs and interns to help them finish their duties as well as to maximize their capabilities.

o Achievements o The turnover of the cracker brand outstandingly reached 120% in the first two quarters vs. the target, gained +1.5 shares in salty crackers.

o Was one of the two brand managers chosen by the CEO to be in a talent development program. That program is to generate some group brand managers for the company in 2014-2015.

o Successfully built an AFC brand book, that included brand strategy, portfolio management and brand identity

Aug’11 –Jul’12

Assistant Brand Manager

NAM TRAN PHARMA

HCM City  

Supported the marketing manager in managing:

o Vit-Hair hair care brand re-launch

§ Building a master marketing plan for the year 2013-2015.

§ Handling 2 key projects: Packaging Innovation and Concept Test projects.

Achievements

o The turnover of the Vit-Hair re-launch successfully reached 185% vs. target in the first three month after the launch.

o The new packaging was ranked the most favorable one among other competitive brands in the market, via a quantitative market research.

Feb’10- Jul’11

Marketing Assistant

ROHTO-MENTHOLATUM VIETNAM - The leading eye drops company in Japan and Vietnam

HCM City

Supported the product manager in managing:

o Hada Labo skin care product line

§ Managing projects: qualitative and quantitative research.

§ Leading business partners to build and execute promotion programs: in-store activation, PR on television, Print Ads for the campaign “Launching Hada Labo”.

§ Developing point-of-sales materials (POSM), Hada Labo’s website.

o Eye drops brand

§ New V.Rohto brand: Managing many TV PR film production and handle PR campaigns on prints.

§ New V.Rohto For Kids brand: Successfully organizing the event “The children’s festival”.

o Deploying many new product launches to the sales teams across Vietnam

Achievements

o The turnover of Hada Labo reached 233% in two months after the launch, compared to the target.

o Be entrusted to handle V.Rohto Cool’s POSM and to co-lead new V.Rohto’s TVC editing in Thailand in June 2011.

Sep ‘08- Jan ‘10

Assistant Brand Manager

ACECOOKVIETNAM JSC - The leading instant noodle company in Japan and Vietnam

HCM City

Supported the group brand manager in managing:

o De Nhat cooking oil brand § Building marketing plan.

§ Leading an inter-departmental team and business partners to build and execute promotion activities.

§ Managing new product launch events. o Handed the company’s team building activities.

Achievements

o Hands-on experience of building and executing product launch events.

o Be entrusted to support the manager in other key projects such as soybean oil new product development.

[Sep – Dec ‘ 04

Market research interviewer

ACORN MARKETING AND RESEARCH CONSULTANT – A student part-time job

HCM City

Interviewed consumers about products and services to collect information for market research projects.

Achievements

o Strong understanding about how a market research project is conducted in practice. The knowledge helped me plan market research projects more effectively, and conduct data analysis and make recommendation more accurately.

o Significant improvement on the ability of persuading people and of generating creative ideas via consumer connection.

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