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Mã số ứng viên: UV311f3

Họ và tên: CHUNG THANH

Giới tính: Nam

Nơi làm việc: TP HCM

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Chức danh
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Loại công việc
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Liên hệ
Thanh Huong_ Director




PERSONAL INFORMATION                                                                                                            

Gender                 : Male

D.O.B                   : 12/08/1987


2005 - 2009       BANKING UNIVERSITY Finance - Credit

2002 - 2005       DATEH High school 

Certificate Law in business in banking of Ho Chi Minh University Law

Certificate of program Access level B


 Certificate of Corporate financial analysis of Centre of Economics Development


Team Management

 Leadership Quality

 Communication Skills

 Quick Learning

 Channel Development

 Relationship Management

Event Management

 Analytic Ability

 Problem Solving

WORK EXPERIENCE                                                                                                                        

02/2015 to now

Senior Area Manager  

 BAT Tobacco  

Ho Chi Minh City

To lead and drive the development & implementation of the Sales and Distribution strategy for the area to meet the assigned targets and in line with regional Trade Marketing & Development (TM&D) strategy

Ensure the necessary infrastructure and processes to deliver brand and trade programmes to meet both business and customer segment requirements within the area in the Non Trade Marketing Unit (TMU).

In that time:


- Lead & drive Sales & Development strategy into my area level

- Drive the area team & trade partners to achieve the assigned targets: volume, distribution, Out Of Stock, demand forecast at area level

- Drive the area team & trade partners to achieve the assigned targets in non TMU: freshness, visibility & the effective merchandising plan in area

- Ensure the development & implementation of a Trade Coverage Plan for the area


- Coaching the TE (Territory Executive) / DS (Distributor supervisor)

- Manage the team ASM / TE /DS to be effective and efficient through on the job training, motivation and staff development in order to gain the competitive edge

- Ensure that the area team include ASMs + TEs + Sales Supervisors + DSRs are well-trained and aligned with TM&D Mission, BAT’s International Marketing Standards and Marketing Strategy.


- Overall management of the strategic direction agreed between both parties.

- Ensure the development of the 3-months demand planning for the responsible area

- Manage the credit risk allocated for the respective area

- Manage key distributors in respective area to ensure they strictly follow


- Work closely with Channel Development team in the development of area operational plan, ensuring that trade and brand programs are executed according to plan.

- Continuously build up and nurture business relationship with target trade partners (Distributor, Retailers, Local Authority, Government Offices…) within the area.

- Working relationship with internal partners

- Merchandising Manager to ensure alignment & cooperation

 Innovation:

- Champion innovation in development of trade programs in order to ensure competitive advantage in the respective area.

- Ensure that my area team captures innovative ideas from customers and consumers.

 04/2012 -02/2015


Nestle Viet Nam

Ho Chi Minh City

Manage all aspects of business about SALES FUNTION.

 Be responded for development and executing at area.

Managing the budget of promotions and divide it in the area.

 Deal with distributors about the finance, inventory and strategy of company.

 Lead supervisor teams and sales staffs. Training, coaching and guide them to accomplish a successful go-to-market strategy.

Built new business strategy for area, ways of management, collect information of competitors, feedbacks from market.

 Audit sales team about discipline, route, map, display program, POSM …and audit distributor about ROI, inventory, display program, bad goods and so on. And some my achievements are below;

 First stages: Managed Area include District 1 & 3 with target 13 billion, Saw the weak points of that Area were distribution system,

-HR: sales man are so lazy, they all focus into wholesales but did not care retailers so that market share was lose, benefit of NDP (Nestle Distributor Partner) was not high, could not achieve target…

-Route: sales man did not go right route, so that could not maximum target, could not cover and took care all customer… Therefore, Focused and strongly changed in three months, finally that Area had a strong sales team who are always

-On field in right route, maximum target, always achieve target

-Salary of sales team was improved dramatically, sales man focused into their work much more.

-Benefit of NDP was improved: P&L got from 1% to 1.5% on target per month.

-Qualified new NDP, financial, warehouse, Field force team, system

-Guided sales supervisors made route, map, recruit, training and coaching new sales man …

-Built new business strategy for this area: Target, management sales supervisors and sales man, report of system

-Knew this is rural area, NDP had to focus into retailers, take care customers so much. So that, with first orientation, Distributors and area

-Target of new Distributor grew 5%,

-HR was fixed,

-P&L of NDPs were 1.8% per month

-Target of my area grew 3%.

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Công ty TNHH MTV HR Trí Việt

66/6 Nhiêu Tứ, phường 7, quận Phú Nhuận, HCM

ĐT: (028) 3517 6157

Hotline: 0906860677


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