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Mã số ứng viên: UV31815

Họ và tên: VO QUANG MINH

Giới tính: Nam

Nơi làm việc: TP HCM

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Thanh Huong_ Director




Marketing Manager

PERSONAL INFORMATION                                                                                                            

Gender                 : Male

D.O.B                    : 09 May 1977


Relationships Client Management, CRM on big data (Sales Force) and Experienced Negotiation Skills with government entities and corporation relationship

o 2008: coordinate with Ministry of Industry and Trade on project of Energy Stamping

o 2012: providing service for Department of Fishery of Ministry of Agriculture

o 2013: providing service of Department of the Invalids of Ministry of Labor, Invalids and Social Welfares

o 2015: working with AMCHAM rep., Ministry of Science and Technology, Quacert for the launching of A. O. Smith American brand/ products in Hanoi


Digital Marketing Planning (Certificate), University of Illinois, USA, _______________________2016

Operations Management (Certificate), University of Pennsylvania, USA __________________ 2012

International Certificate of Project Sales, ARISTON THERMO Group, China _______________ 2006

MBA/MSc in Marketing, Nottingham Business School, England, UK ________________ 2004

Certificate of Financial Consultancy, Vietnam Prudential Life Insurance Ltd. ______________ 2002

Certificate of English fluency (TOEFL: 590 points), International TOEFL _________________ 2001

B.A. in International Business, The Hanoi Foreign TradeUniversity, Hanoi, Vietnam ________ 2000


WORK EXPERIENCE                                                                                                                       


PANASONIC SALES VIETNAM, Hanoi__________________________________ 4/2014 – Current

A Japanese World-Wide Corporation sales company with total local revenue of nearly $1.0 billion specialized in consumer electronics.

Head of Major Domestic Appliances Marketing Department_____4/2014-Current

" In charge of all facets of the Fridge and Washing Machine business in local with total revenue up to ab. US$ 200 million.

" Marketing Management Performance

o Managing, developing and coaching the marketing team to achieve the marketing targets as well as the personal KPIs High Value Sales target, High conversion leads to sales, Growth of Share in Shop/Visual Respond vs Sales, and Standard Slow Moving Sales Products

o Prepare, propos and prompt the Strategic Marketing Plan, Growth Plan KPIs periodically.

o Designs, develops, and executes marketing strategies

o Manage the promotional activities periodically to meet sales objectives in coordination with Sales Division

o Manages product line-up lifecycle and roadmap of new products to enhance the market share in targeted segment as well as protect the key segment in coordination with R&D department.

o Actively continues the market intelligence, evaluates customer research, product research, market/channel development, competitors data and implements marketing plan changes as needed

o Manage Quarterly Operating Profit of the Department, with ROI evaluation of Mar-com other integrated marketing investment in coordination with Supply Chain and Finance

A. O. Smith Rep. in Vietnam, Hanoi

An American brand of more than 140 year founded, develops business in Vietnam specializing in water heater and water purifier industry.

Marketing Manager________________________________________4/2014-4/2017

" Established and developed brand’s recognition to Vietnam’s market on the basis of collective work with distribution partners, advertising agency and overseas R&D/factory department. Reported to BOD, follow business plan and control KPIs in terms of ROI.

" Marketing Management Performance

o New product range development with pricing strategy in new market.

o Successfully launched the brand and the products channel investment.

o Budgeting and managing marketing communication from branding, trading, promotion and channel development.

o Build up and promote local brand & products websites and Digital MARCOM Funnel

o Create and implement users interactive platforms (visually, digitally, reality experience) with brands/ products.

" Remarkable Experience

o New relationship network with key top retailers in the North of Vietnam and American entities in Vietnam

o Working on basis of corporate sponsorship to locals

o Working closely with Quacert and other government authorities about new product certified quality.

Thoimoi Group, Hanoi ___________________________________________ 11/2011 – 12/2013

A 16 years experience as boutique agency and business development services for multi sectors customers like global brands such as Panasonic, Kadus, Shell Gas and domestic companies like PVI, PVGasNorth, K+...

Managing Director ________________________________________12/2011-12/2013

" Strategically restructuring customer service department.

" Systematically has applied new management to creative and consultancy services,

" Clients management and development:

o New clients’ development: small and medium organizations/brands (Linh Son/Udicland….)

o Relationship management via job account from retained clients: Advertising booking, designing, and consultancy.

o New industry: Project Salesfor some brand like American Standard, Hansgrohe, Jotun …


Ariston Thermo Vietnam, Hanoi ___________________________________ 10/2006 – 9/2011

A leading Italian water heater manufacturer, Ariston markets dominating market share in local market, managed about $1,5 million marketing budget for local market.

Area Marketing Manager___________________________________________12/2007-9/2011

" Managed and Planed media projects: For branding/ new products launch campaigns (TVCs and sponsorship, PRs, print ads and events), sponsorship TV program (Energy saving)

" Collaborated with agencies for creative designs and service fulfillment (activation/merchandise)

" Proposed, Executed, Developed and Managed product display and shop-front management.

" Worked with R&D dept. for new product development, segmenting and positioning

" Worked on market intelligence (construction materials/competitors) as well as distribution channels intelligence and customer insight.  

" Managed training courses and co-training North provincial training courses for sales persons and technical/service persons.

Senior Marketing Executive_______________________________________ 10/2006-12/2007

" Carried out trade marketing activities: trade exhibitions, point of sales management (distributors, shops and key shops), shop signs build-up, and implementing sales promoters

" Enhanced branding activities (Positively and practically) by in-door training/ seminar/ workshops, managing creative artworks, such as brochures, leaflets, handouts and invitation.

" Managed promotion, proactively enhanced company's product image and sell-out targeting, and co-researching on market data, market value, analyzing market propositions.

" Accomplished ‘Intensive Project Sales’ training programs certified by Ariston Thermo Group.

" Some of major activities worked out as Senior Marketing Executive: National Road Show (2 months for 17 provinces), 2 successful promotional programs.

" Co-Managed North and Central key account customers: planning & proposing strategies & tactics accordingly by territories and by customer’s features


Intimex Trading Centre, Hanoi, ________________________________12/2001-05/2003

A state owned trading company working in multi-industry business. International Sales Officer Completed responsibility for assisting customers/importers (Informatics and sanitary products)

" Generated a revenue of $600K and profit of $30K yearly.

" Involved account management of domestic customers/suppliers;

" Accomplished all tasks of importing procedure (customer clearance, logistics and delivery works)

" Coordinated with importers to reproduce appropriate catalogues and leaflets for products in Vietnam for attracting new end customer.

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