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Mã số ứng viên: UV337d9


Giới tính: Nữ

Nơi làm việc: TP HCM

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Thanh Huong_ Director




PERSONAL INFORMATION                                                                                                            

Gender                 : Female

D.O.B                   : 07/04/1978


Hong Bang University in Ho Chi Minh City.

Fine Art Dept – Major in Graphic Design


- 1st graduation bachelor with a score of 9.75/10.

- Took part in many art exhibitions in Fine Art museum.

University of Natural Sciences in Ho Chi Minh City

Major in Informatics

1996- 1998

- Finished the general 2-years stage in university.

Marcom Vietnam in Ho Chi Minh City

Marketing Manager Training Course

Mar 2010

- Was a Team leader.

- Successful graduated the course with the project “Bringing Thai Binh Shoes into the Vietnam domestic market”.


Marketing – Branding - PR - Advertising field: 14 years

- Deep knowledge with rich experiences on Advertising, Marketing, PR & Branding field.

- Make use of Marketing & Branding tools on flexible, creative & comprehensive measures to each suitable company/product/service.

Management expertise

- Be a founder & do the operation an advertising company for 4 years.

- Be able to make decisions, work under high pressure, motivate employees, process in control & real-life situations.

- Have a strategic vision & indicative.

- Get comprehensive skills such as Presentation skill, Communication skill, Negotiation skill, and Interpersonal Skill.

Computing professionals

- Advanced MS Office.

- Proficient in graphic softwares (Photoshop, Illustrator, Freehand, Quark Express, Indesign,…)

WORK EXPERIENCE                                                                                                                        

Feb 2011 to – now

Vice Director  

Kim Sa International Investment Corporation (KimSa Group) 

Ho Chi Minh City

 Took part in process to reconstruct the management systems of the Group and the subsidiaries.

The field of Group activities:

- Manufacturing and distributing the decorative lights: Light House & Maxi Light

- Leasing apartments: Kimsa Apartment

- Selling fashion clothes: Huygo

Strengthened and managed the sales department. Set up the Marketing programs. Rebuilt the cooperative strategies with the business partners in every project.

 Built the project plans for the new business areas of the Group such as:

- Health Care: International Chiropractic Center

- Education: Smile International School

- Sports – Recreation: Kimsa Drag Racing Community

- …

Feb 2013 to Oct 2013

Brand/ Marketing Director  

Lien A Mattress Manufacturing and Trading Co.,Ltd (bedroom interior field) 

Ho Chi Minh City

 Reorganized and led in Brand and Marketing Department

 Built Brand and Marketing Strategies

 Deployed Brand and Marketing as planned and market performance

 Innovated the company’s website and POSM system, and supported to display distribution system

 Was responsible for internal communications about products, brand and company culture

 Followed up current production and developed new products

Some PR Events organized:

- “Pillow fight Day” on 19th April,2013

- “Bride of the year” from June to September 2013

- Game show “Who understands Mom the most?” on HTV7

- Promotion campaigns “Fresh your living”, “X2 color of life”, and others

- Sponsoring TV series “Vừa đi vừa khóc”, “Trò chơi hôn nhân”, “Ngự lâm không kiếm”, and others

- Team buiding day “Unstoppable” on 28th August, 2013

- Launching 3 new products: mattress “Inizo” & “Kenko”, Liên Á sheets

- Online programmes - SEO - PR content, web content, facebook content, facebook ads, google adwords, forum seeding

Apr 2009 to Jan 2011

Brand-Marketing Manager

TBS Group - Binh Duong City - Vietnam 

Ho Chi Minh City

 Built up Brand MKT Dept. form the beginning.

 Set up the TBS brand vision.

 Positioned & reconstructed the brand structures.

 Planned the suitable brand strategy for the whole Group.

 Organized & launched the brand identity system including identity system, PR activities, Media plans, risk management issues etc.

 Built internal PR activities to elevate brand awareness through entire Group.

 Developed & followed the Co-Branding & Marketing plan with strategic partners.

 Built & implemented the Marketing plans for TBS local products.

 Coordinated & supported all activities of the Vietnam Leather & Footwear Association.

Jan 2007 to Mar 2009 

Sale & Marketing Consultant Specialist     

Head of Evenna Fashion Center

Saigon 3 Garment Joint-Stock Company 

Ho Chi Minh City

Changed the logo. Rebuilt the Corporation’s brand identity system.

 Implemented all events for Corp.

 As the Head of the Evenna Commercial Center

- Developed the strategic vision & brand positioning.

- Launched the brand system into application implementation.

- Organized the operating system & working environment for the Center.

- Planned & managed the business marketing performance.

- Set up the “re-train skills & acquired knowledge” courses to staff.

+ By the quarter IV of 2008: revenue increased 160% over the same period of 2007

Dec 2005 to Aug 2006

Director of Marketing Service     

Mai Thanh Advertising Company

Ho Chi Minh City

  Received & handled continuously basing on the existed marketing services system of the company.

 Collected, combined & reset the suppliers’ system deployment.

 Coordinated with Strategic Communication Dept. to gain the customer requirements, then transfer the idea orientation to the Creative Dept.

+Some projects, involved in:

- Tiger beer - “In Asia Meets” (Tiger U-Nite misuc night, Tiger Tet lights festival, showcasing the wonders of the world at the supermarket)

- Sunsilk - "Glorious Spring - The Four Seasons, a beautiful girl."

- Huggies - "Huggies Baby dynamic."

- Chinsu food - PR Campaign for new salmon sauce….and other projects.

Apr 2002 to Feb 2006

Managing Director     

Dong A Advertising Company 

Ho Chi Minh City

Own company

 Company functions: Design, printing, event management, brand consulting.

 Major Clients: Mercedes Benz, EIS - OCI, Savico, Sadeco, Cotec Group, CotecIn, Cement Cotec, Saigon 3 Garment Join-Stock Co., Nguyen Hoang Informatics, Vietravel, PTSC, Bank of East Asia, United Pharma, J-Buss - Jokey, Tin Van Hung, Vietnam House, Thai Tuan, etc.

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66/6 Nhiêu Tứ, phường 7, quận Phú Nhuận, HCM

ĐT: (028) 3517 6157

Hotline: 0906860677


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