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Mã số ứng viên: UV429a1


Giới tính: Nam

Nơi làm việc: TP HCM

Thông tin hồ sơ
Chức danh
Cấp bậc
Nhân viên
Loại công việc
Toàn thời gian cố định
Liên hệ
Thanh Huong_ Director




PERSONAL INFORMATION                                                                                                              

Gender                 : Female

D.O.B                   : January 3rd, 1981


o Office software : Microsoft Office (Word, Excel, PowerPoint,…)

o Graphic design : Photoshop, Illustrator

o Programmer    : Visual Basic, Java Script, ASP, SPSS,…

o Leadership:

- Goal oriented.

- Process oriented.

o Marketing Professional Skills:

- Market research.

- Brand management.

- Strategic mind.

o Communication:

- Presentation.

- Experienced with internal communications.

o Project Management:

- Project planning.

- Resource allocation.

- Leading team members.

- Time management.


2003     Bachelor in Marketing University of Economics (HCM city)

2008     Master of Business Administration University of Economics (HCM city)

2004     Certificate of Advertising Expert Vietnam Marcom Vietnam

2004     Diploma of Vocational Training University of Technology Vietnam 

Leader Mindset

Toppion Coaching and Consulting Group

The three laws of performance: A new model of leadership program – Landmark Education

Business Breakthrough Technology Pte. Ltd

English (level C) : Good

WORK EXPERIENCE                                                                                                                         

Feb 2013 to present

Media Manager.

Tran Toan Phat Co., Ltd

 Ho Chi Minh City

- Leading development of Marketing Strategy for product portfolio to achieve defined business objectives.

- Initiative in product development and make direction to subordinates to follow up on product concept, packaging, brand architecture, key message/ key visual,…

- Build 3600 communication plan for whole year/ per campaign.

- Build media plan (master and in details) and implementation process in media department (TVC, PR, sponsorship, digital, activation,…).

- Work closely with Network/ Booking agencies, OOH/ Digital suppliers to attain good values, agreement measuring media package effective and efficient.

- Manage and optimize budget and resources to increase ROI of media spending.

- Work with research agencies to inspire consumer insight generation.

- Run post-buy evaluation after campaign/ monthly/ quarterly.

- Manage media agencies and spending optimization.

Feb 2012 - Feb 2013

Product specialist  

Boehringer Ingelheim GmbH – Rep Office

Ho Chi Minh City

- Develop an annual marketing plan and take ownership of the respective brand P&L for assigned brand

– Pharmaton Kiddi. - Execute above the line activities in cooperation with media agency for Pharmaton Capsule and Pharmaton Fizzi.

- Cooperate with Channel team to execute below the line and trade activities for whole Pharmaton portfolio.

- Prepare and follow up to launch new product

– Pharmaton Matruelle.

- Interact with many organizational departments and customers to ensure the profitability and continued growth of Pharmaton portfolio on strategically plan production,

- Review product designs, suggest enhancements, and oversee development to ensure marketability of the product.

- Train employees such as salespeople and customer service representatives to assist in optimizing sales and customer satisfaction.

- Oversee the product life cycle includes oversee product financial budgets, production and promotional spending to ensure maximum profitability.

- Work with purchasing professionals to find the best, most cost-effective materials to produce the products and enhancing the production process.

2009 - 1/2012 

Assistant to Communication Director cum Project Coordinator   

Tan Hiep Phat Trading and Service Co., Ltd (THP Group)  

Ho Chi Minh City

A. Assistant to Communication Director cum Project Coordinator: January 2011 to January 2012

- Assistant to Communication Director:

o Work closely with brand team to build 3600 communication plan for whole year/ per campaign.

o Active internal participation in the planning and implementation process in communication department (media, PR, activation,…).

o Work closely with Network/ Booking Agency, OOH/ Digital suppliers to attain good values, agreement measuring media package effective and efficient.

o Find ways to improve/ increase product visibility in terms of media values/ proposals offered by media suppliers.

o Proactive in attending Brand Health Tracking and Retail Audit report monthly. o Post evaluation after campaign.

o Effectively manage approved A&P budget with brand team.

- Project Coordinator:

o Provide oversight of all CFO sponsored projects (Chart of Authorization, Procure to Pay, Order to Cash, budgetary control, internal control, stock-count process,…).

Monitor performance and compliance with project plan, report departure.

Report on all project costs, billings and authorizations.

Administrate contract documentation.

Organize steering committee meetings monthly.

o Project Manager for two key processes: Procure to Pay and Order to Cash.

B. Assistant Brand Manager – Herbal tea: October 2009 to end of 2010

- New product development (product concept, brand key, key message, brand identity,…).

- Develop and execute launch plan

– BTL and media plan for Dr. Thanh herbal tea.

- Re-define key message and new image for Barley tea.

- Develop marketing plan for Barley and Wintermelon tea.

- Keep track on brands, competitors and market trends

2007 – 2009

Brand Manager

Dong Tam Joint Stock Company – Nutifood    

Ho Chi Minh City

- Develop and execute the brand plans, including forecasting demand, price policy recommendation.

- Develop communication materials, align with sales on brand distribution and merchandising objectives, new product development, and rolling activity plans.

- Consistently review, analyze and evaluate market requirements and strategic planning recommendation.

- Propose marketing strategy and plan based on understanding and consumer/shopper insight, healthcare professionals and recommend to Marketing Manager.

- Develop an annual marketing plan and take ownership of the respective brand P&L for assigned brand – Nuvita.

2003 – 2007

Assistant Brand Manager  

Stiefel Laboratories (Pte) Ltd.,

Ho Chi Minh City

- Assist Marketing Manager to plan and execute marketing activities to build brand equity and meet business objectives.

- Develop detailed marketing activities.

- Track, measure and analyze the performance of multiple campaigns.

- Organize and execute market research to understand key consumers’ insight.

- Keep track on brands, competitors and market trends.

- Create templates and follow up weekly/ monthly/ quarterly reports.

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