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Mã số ứng viên: UV4791e


Giới tính: Nam

Nơi làm việc: TP HCM

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Thanh Huong_ Director



Head of Marketing Campaign management

PERSONAL INFORMATION                                                                                                                

Gender                : Male

Day of Birth          : 19/06/1983

Language             : English, Vietnamese.


02/2011- 02/2013

University of Adelaide - Australia - MBA in Marketing

01/2007 - 05/2007

Studying at VietnamMarcom – Marketing Training School

09/2002 -07/2005

Certificate in Integrated Marketing Communication Northumbria University

UK- Bachelor of Arts in Marketing Management

1999 - 07/2002 

Phan Dang Luu High School Binh Thanh Dist., HCMC

WORD EXPERIENCE                                                                                                                            

3/2014 - Present

Campaign Management - Integrated Marketing Communication Manager


Ho Chi Minh City

o Main activities and responsibilities:

- Mainly in charge of Marketing Communication and Campaign management for VIB

- To develop proposal on detailed execution plan based on approved product & corporate campaign launch

- Day-by-day liaison with agencies such as: Event, Media, Digital, Creative to conduct consistent plan on how to effectively deliver communication and achieve objective for Branding and Sales support.

- Build and retain good relationships with media, government bodies to run PR articles, news about VIBs

- Manage Digital Marketing and all digital channels: website, intranet, ATM, Merchandising in branches.

- Budget management

o Achievement:

- Deployed successfully 3 key campaigns annually and around 10 campaigns monthly and quarterly for different divisions: Retail & Wholesale & Corporate

- Latest campaign is Mega Campaign ( Oct 2015 - Dec 2015): Fulfill the dream journey with VIB which we use Teddy Bear to get closer with customers and make differentiation with other banks.

Outcome as reported:

+ Lending Balance: Increase 107%

+ Deposit Balance: Increase 212%

+ Credit Card: More 4,500 new card opening

- Successfully organize VIB Annual Business conference at The Grand Ho Tram which is considered as the Best Conference held ever as stated by Chairman:

- Effectively managed budget within approval

- Applied Digital perfomance Based Marketing to VIB campaigns which generated more than 50,000 leads and 5% sales conversion rate for Lending and Deposit balance.

- Lead Digital team to effective Digital integrated communication from Social Media ( hit 300,000 fans and 10% engagement, 3% sales conversion from Social platform) to Digital Media display (Banner Adnetwork & Google Adword optimization)

01/2013 - 03/2014

Master franchisee of Dunkin’ Donuts, Burger King, Domino’ Pizza, Popeye’s Chicken

Marketing Manager of Dunkin’ Donuts

Cum Digital Marketing Manager for all brands


Ho Chi Minh City

o Main activities and responsibilities: Marketing Manager of Dunkin’ Donuts

- Mainly in charge of Marketing for Dunkin’ Donuts Vietnam – The world’s leading baked goods & coffee chain. Direct competitor of Starbucks in USA.

- Day-by-day liaison with Dunkin’ Donuts Region & Operation team to set up new coffee chain in Vietnam.

- Menu localization to fit Vietnamese Flavor. From coffee to sandwiches, we took 3 months for market research, competitor analysis for culinary testing.

- Develop pricing strategy & food costs for Dunkin’ Donuts Vietnam which can match the consumer spending & gain profitability as well.

- Analyze new location, trade area to determine sales projection whether it is profitable or not

- Develop detailed plan for marketing communication as Launching plan & Grand opening Event & Monthly promotion in line with sales objective

o Achievement:

- Set up brand guideline for Dunkin’ Donuts Vietnam based on Global guideline

- 70% menu items are localized perfectly after trial period.

- Develop whole year promotion for local market.

- Simultaneously working with agency for launching campaign: PR, Grand Opening Event, and Activation

o Main activities and responsibilities: Digital Marketing Manager of Burger King, Domino Pizza, Popeye’s

- Manage and control digital supplier: SEO, SEM, Email marketing, SMS brandname marketing, and Website developer.

- Develop digital plan for local, regional campaigns.

- Content direction for social media & online banner advertising to enhance sale traffic from online ordering & delivery (Domino Pizza Vietnam) – ROI of incremental: 64% in 1 month.

- Successfully execute digital campaign for new menu launching of Burger King. “Ho’t Deals & Wow” 

- Sales increased 116% ( comparing with sales projection in previous 2 months

- Build Viral Marketing concept to make noise via social network for new store opening of Popeyes Chicken

- POP in store with funny texts:

- Keep track of every step of the project, transfer new requests and update to staffs.)

- Report weekly to CEO

07/2011 - 01/2013

Digital Marketing Manager

Tvplus Media Agency

Ho Chi Minh City

o Main activities and responsibilities:

- Conceptualizing and implementing marketing plan for company's product: IronChef gameshow, Talkshow and movies.

- Assist clients on digital marketing campaign: Jetstar, Knorr.

- 70% internally focus on company's product and 30% for clients.

- Analyze competitive websites and recommend appropriate product features & site content

- Develop detailed plan for social media and consult on the execution of online seeding on external forums and social networks (Facebook, Youtube…) for community development

- Manage and control digital supplier: SEO, SEM, Email marketing, SMS brandname marketing, Website developer.

- Digital display ( Rich media, leader board, expanding banner)

- Build Viral Marketing concept to make noise via social network through Hot BLoggers, FB fanpage

- Keep track of every step of the project, transfer new requests and update to staffs.)

- Report weekly to CEO


Ironchef Vietnam

- Cooking competition gameshow ( Format Licensing from Japan)

- Iron Chef Vietnam is a Vietnamese cooking show based on the Japanese show Iron Chef, as well as its
American adaptation Iron Chef America and The Next Iron Chef. The program is a sort of culinary game show, with each episode seeing a challenger chef competing against one of the resident "Iron Chefs" in a one-hour cooking competition based around a theme ingredient

- In charge of building and implementing the whole marketing campaign for this show in six months from Preair, Aired and after on -air.

Online marketing:

- Website development – The idea was based on 5 ironchefs in the show

02/2007 - 07/2011

Golden Comunication: Event & PR Supervisor

Đông Tây Promotion: Event Supervisor

Ho Chi Minh City

Main activities and responsibilities:

- Develop proposal and present to clients: ICI, Unilever, Nokia, Abbott.

- Conduct execution plan and cost management




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