Thông tin ứng viên

Mã số ứng viên: UV598b1

Họ và tên: TRAN LE NGUYEN VU

Giới tính: Nam

Nơi làm việc: TP HCM

Thông tin hồ sơ
Chức danh
Cấp bậc
Nhân viên
Loại công việc
Toàn thời gian cố định
Liên hệ
Thanh Huong_ Director

 

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Manager

PERSONAL INFORMATION                                                                                                            

Gender                 : Male

D.O.B                   : 12/09/1988

SKILLS                                                                                                                                            

• Open-mind and Leadership - team spirit.

• Strategic and logical thinking.

• Good management and operation skill

• Media and communication planning skill.

• A team player as well as a digital trainer.

• Have a high sense of responsibility and straight-forward.

• Dynamic, creative, new ideas and catching digital trends.

• Consumer insight understanding as digital life.

• Ability to work independently as well as in the team.

EDUCATION                                                                                                                                    

Main major: MARKETING
 

9/2009 – 5/2011 : Marketing, Van Hien University (College 3 years)

10/ 2010 – 3/2011 : Digital Marketing, Vietnam Marcom (certificate 9 months)

ENGLISH

2007 – 2011 : English International Program, VUS-ETSC (4 years,)

WORK EXPERIENCE                                                                                                                       

Mar 2015 – Present 

Consumer Strategist – Team Leader

Admicro – Digital Team

HCMC

• Develops solutions to meet clients’ brand objectives based on consumer insight and data

• Develops unique strategies and builds upon current client strategies within

• the digital arena to meet/exceed objectives

• Executes projects to be high quality, on time and cost-effective/on budget

• Fosters timeline development and monitors progress, ensuring deadlines are met

• Manages overall project scope and ensures staffing assumptions adhere to budget

• Develops strong, trusting relationships between clients and agency

• Partners, providing leadership and support during strategy, ideation, and execution

• Manages client expectations, bringing issues/concerns to clients' attention

• Before they become problems, offering potential solutions, and advising of potential delivery delays

• Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.

• Writes communications briefs, ensuring that creative and media are effectively integrated

Jan 2014 – Feb 2015

Digital Manager – Head of Digital Media   

XM/Sofresh, Digital Creative Agency 

Ho Chi Minh City

• Media agency management: media planning and buying/negotiation for all media with a focus on productivity, innovation thru connection planning discipline lenses.

• Created/proposed Digital Media strategy/Proposal to solve client’s Marketing issues. • Media planning to achieve client’s promotion objective for branding/acquisition

• Media buying following the plan to meet/negotiation and lead all media suppliers move to execution stage.

• Set KPI& budget, measurement for digital media campaign.

• Digital consultant and lead workshops to help client understand digital to win their heart.

• Digital explorer and trainer to find new digital channel and helping internal team understand it.

• Portfolio of FMCG/F&B/Banking/Oil brands: Pepsi Brands, TXKD, Dr Thanh, Kit Kat, Techcombank, Mentos, Chupa Chups, Nivea, Rexona, Total, etc.

• Digital Media Project executed: Kit Kat Valentine 2014, Chupa Chups Halloween, Mentos World Cup 2014, TCB Visa Card, TCB App Install, Total Don Xuan 2015, etc

• Cost and income analysis monthly report to finance for agency business achievement

May 2013 - Dec 2013

Search& Social Analysis Manager  

Team Leader Sofresh Vietnam, Digital Creative Agency 

Ho Chi Minh City

• SEO strategies: analyze client sites for areas that need to improved SEO, deleted, revamped, etc.; prepare detailed SEO strategy reports. Keyword Analysis, Research & Copywriting: In-depth knowledge of keyword research.

• SEM Optimizer: Optimize client’s keywords portfolio through testing with ad copy, landing pages, ad extension, bidding strategies, negative keywords, etc.

• Facebook Ad Strategist: Drive the process of preparation, launch, pacing, and fulfillment of Facebook advertising campaigns Manage daily activities involved in ad campaigns, included reporting, analytics, budget management.

• Social Media Analysis: social platform analysis, social metrics and tools to guide create creative content relevance to users

• SEO Project: drthanh.com.vn, Sofresh.vn, vespa.com.vn, n1.oppomobile.vn, phuongmy.com, etc

• FB Ads Project: Pepsi Tet – Horse Dancing 2014, Minrinda Fun Ballon, etc.

Oct 2012 – Apr 2013

Senior Onine Marketing Coordinator

SEO Expert TPF Vietnam Rep.Office 

Ho Chi Minh City

• Search Engine Optimisation by using technical SEO for internal & external TPF Websites.

• Creating & managing CRM - Email marketing to build loyalty from database.

• Creating & managing Google Adwords campaign.

• Creating & managing FB Ads campaign.

• Google Analytics & Reporting, including advertising campaigns results summary

 • Creating & managing internal & external TPF Facebook fanpage

7/2009 - 2/2011

Assistant Trade Marketing Manager 

Dong Tam Nutrition Food JSC 

234 Nam Ky Khoi Nghia Street , District 03 , Ho Chi Minh City .

Key Responsibilities & Duties:

- Construction of the distribution policy (in coordination with Sales).

- Developing, implementing programs to activate commercial sales system.

- Developing, implementing programs such POSM: Leaflet, Poster, Standee, Banner, Backdrop, ...

- To organize and implement programs that enable activation, conferences and seminars to introduce new products.

- Participate in developing strategies to expand distribution systems, identify market segments

- Assessment of the distribution system, the system Sales

- Measure the effectiveness of each program advertising, brand positioning, brand building.
Achievement:

- Growth in market share in the region and the distribution channel to achieve the annual General Directors.

5/2002 - 7/2009

Category Manager

 Metro Cash Carry Viet Nam Co., Ltd 

 Ho Chi Minh City

Key Responsibilities & Duties:

- Analyze assigned product categories on scheduled basis, determining items to be ordered per forecasts and inventory targets, and place purchase orders accordingly.

- Review product forecasts by item and recommend changes as needed, including changes in business (new or lost sales) when notified by Sales.

- Negotiate prices and delivery with suppliers.

- Confirm suppliers’ acceptance of purchase orders and update SAP as needed.

- Review vendors’ shipping status and performance; review shipping schedules and work with vendors to prioritize and expedite shipments as needed.

- Source products from other suppliers as necessary to ensure lowest cost, best quality and on-time delivery, within framework of efficiently utilizing suppliers’ capacities.

- Work with Sales and Marketing as needed to source new styles and calculate costs of such.

- All other related duties necessary to ensure sufficient levels of inventory are maintained to support order fill, inventory level and cost containment goals.

- Manage company rework as determined in weekly production meetings

- Data analysis of sales data, profits, goods turnover, inventory rate, .... Every week, month, year.

- Other duties as required from superiors

Achievement:

- Achieve sales targets, target management, target profit, ... each year.

- Fully performence constant from 2005 to 2009.

 Jan 2012 – Sep 2012

Research Assistant

IPSOS Viet Nam

Ho Chi Minh City

• Managed Market Research project (FMCG& F&B, etc)

• Understand consumer insight and research method to consult client
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