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Mã số ứng viên: UV67566


Giới tính: Nam

Nơi làm việc: TP HCM

Thông tin hồ sơ
Chức danh
Cấp bậc
Nhân viên
Loại công việc
Toàn thời gian cố định
Liên hệ
Thanh Huong_ Director





PERSONAL INFORMATION                                                                                                            

Gender                 : Male

D.O.B                   : March 22nd


 Core competencies:

• Passion for growth/Business Oriented/Initiative/Openminded/Managing Diversity

Business Skills:

• Leadership/Strategic Planning/Team Building/Budget & Resources Planning/Strategic Influencing/Conflict Management

Professional Skills:

• Consumer understanding & generating insight/strong marketing & brand strategy and above the line & below the line of FMCG industry

General Skills:

• Fluent Vietnamese, excellent English

• Good organizational skills

• Good communication, negotiation, presentation & problem solving skills

• Can work under high pressure

• Strong team leadership and coaching skills


1993 – 1998 University of Foreign Trade- Hanoi HQ, HCMC branch: B.A DEGREE in international trading practices and business activities analyzing

1993 – 1997 University of Social Humanities and Sociality, HCMC :B.A DEGREE in English language communication

May 2000 – Jun 2000  FULLBRIGHT Economics certificate

1998  A- level certificate in French

Overseas Training Highlight:

2000: Bangkok Unilever Channel Communication Planning workshop

2001: HCMC Total Thompson Branding workshop

2001: Kuala Lumpur Communication management workshop

2004 & 2005: Bangkok Annual Training Leaders conference

2007& 2008: Bali IndonesiaAsia Pacific Marketing Workshop Reading books: Kotler’s marketing management, Ogilvy advertising, Brand edge, 100 Brand Wins and Failures, Blue Ocean Strategy etc…

WORK EXPERIENCE                                                                                                                       

Feb 2012 - now

MarketingHead, reporting to the country manager.


Ho Chi Minh City

Achievement at AJE_BIG COLA:

• Successfulconsumers driven promotion campaigns for sales increasewith conversion rate at 4% in 2014 (SMS for winning Brazil World Cup 2014 tripwhile strongly reinforcing brand TOM awareness with effective ATL activities TVC, PR, press, digital , events and activation )

• Manage, retain and recruit over 200,000 FB fans with strong brand interactionactivities onlineand offline (nationwide universities sampling and activation game) acrossyouth in 2013& 2014 with efficient return on key KPIs (likes, shares, comments, clicks...)

• Successfully coordinate and lead the local journalists team abroad for Hollywood movie Spiderman movie debut and release branded PR articles back at home for Big Cola in 2012

• Focus and build on the unique SKU (biggest format) for breakthrough growth in the category

• Establish and build out standing brand visibility (signposts, pushcarts and racks…) for Big Cola at key outlets in HCM and Mekong region

Main Duties:

• Weekly\ biweekly market visit ( distributors, wholesalers ,retailers and consumers in field ) for regular update on the brand value chains ( margin, pricing, product strengths, consumers insights …)& ongoing competitors’ activities for timely issues and solutions for ensuring sales target achievement with stable growth

• Closely work with Sales and other departments for sales analysis, sales forecast, budgeting and activities to achieve sales targets ( monthly, quarterly and yearly)by brands and SKUsat each regions

• Analyze industry and category trend, market researchand potential segments withnew product concepts andoptimal marketing activities.

• Design and develop annualmarketing plan,strategy and budgeting in line with company business vision, sales volume target.

• Actively lead new products launches and manage renovation with 6P’s marketing principles (brand propositions, new variants, packaging renewal, and pricing analysisetc…) in liaise with consumers insights and market research implications to maximize brands growthand competitive advantage

• Tightly manage and increase business efficiency in coordinating with suppliers like packaging and printing house, creative, media, PR & event and digital agencies…

• Lead and provide the guidelines on the use of brandADN, key visuals and core message in advertising, packaging, merchandising and POSM etc…internallyand externally

• Devise ,develop and innovate the tools of trade for GT,MT and HORECA channels ( racks, mobile pushcarts, brochures, catalogues,leaflets, signpost, parasols, posters etc..) in line with the strategic brand book

• Identify and develop more new profitable product SKUs in new segments for new channels with right pricing and offerings for increasing volume

• Manage and coach team members for better marketing skills

Feb 2009 – Dec 2011

Marketing Manager, reporting to the commercial manager


Ho Chi Minh City

Key achievementand duties at La Vie:

• Successful TETconsumer promotion campaign (scratch & instant win on the label in 2011) with market share gain and sales growth.

• Implement Taste project successfully with sharp increase in positive taste perception among consumers and gain global credit on 360oPR led campaign combined with great consumers’ interactionvia offline activities sampling with celebrity involvement

• Repositioning the brand to appeal to younger consumers ( TNS brand health tracking La Vie 2011)

• Initiate online contest to reconnect young consumers for La Vie on digitalplatform ( over 25,000 participants data base)

• Actively manage social media with agencies to control crisis and drive positive brand& corporate image on social media and public

• Launch two strategic new variants in two new segments (kids and Premium segments) to stronger entries into HoReCa channel and to explore successfully into new segments to lead in the category

• Coordinate andpush for new trade activities on new channels to open new coverageand new contacts with consumers

• Identify and innovate POSM to increase brand availability and affinity with consumers, especially strategic HORECA channel to connect with high class and young customers

• Drive better accuracy and quality in research outputs ( TNS BHT, Nielsen retail audit, U&A, adhocquali. consumers test etc..) via improving critical and real value questionnaire

• Maintain high TOM brand awareness via managing event sponsorship and ATL activities effective and efficiently

• Lead new product innovation and packaging improvement

• Recruit new customers for HOD business via insightful promotion programs

• Hire, manage day to day and building a strong marketing team ( one product manager and two ABMs) for marketing competence and smooth team work

Nov 2005– Dec 2008

Marketing Communication Manager, reporting to Country Manager  


Ho Chi Minh City

Main Duties:

• Seek source of new business for company revenuesgrowth while reinforcing and improving on current business

• Selling business planning models and propose strategic ATL strategy for advertisers

• Set and manage strong P&L performance of company

• Promote company image to appeal to attract and acquire new business from advertisers via special industry seminars and networking.

• Negotiating with media suppliers ( TV and print owners, programs owners..) for best ROI for customers

• Industry trends and competitive intensive analysis in media investment

• Lead digital team for solutions to clients on digital platform activities

• Evaluate post campaigns (with data from Nielsen RA, TNS brand Page 4 of 6tracking) for learning curves and ROI on marketing campaigns

Sep 1997– Oct 2005

Strategic Communication Manager 


Ho Chi Minh City

  • Communication Channel Planning leading partner forUnilever (key contact of the process for local agency and clients and regional in updating and cascading the tools, progress and application )
  •  Coordinate with marketing teams (Unilever), creative agencies (JWT, O&M, Lowe …) in preparing total marketing communication strategy
  •  Facilitate internal research department and leverage external research sources (UL research, ACNielsen, TNS, CI…) for effective and right audience targeting and media channel solutions
  •  Prepare and present communication plans, media competitive review and post buy learning to the client on regular basis monthly, quarterly and annually.
  • Manage and coach team into communication planning specialist
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