Thông tin ứng viên

Mã số ứng viên: UV68018

Họ và tên: VŨ NGỌC BÍCH TRÂM

Giới tính: Nữ

Nơi làm việc: TP HCM

Thông tin hồ sơ
Chức danh
Cấp bậc
Trưởng nhóm/ giám sát
Loại công việc
Toàn thời gian cố định
Liên hệ
Thanh Huong_ Director

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PR&Branding Team Leader 

PERSONAL INFORMATION                                                                                                               

Gender                : Female

Day of Birth          :  30 September 1991

Language             : English, French (Basic)

EDUCATION                                                                                                                                       

2013

International University of Ho Chi Minh City

School: Business Administration

Major: Marketing

01/2016 – 03/2016

Lazada Vietnam’s Training Course

Team Leader Development Program 

SKILLS                                                                                                                                               

Communication Skills

- The experience at work as well as organizing outside activities has improved my ability to communicate effectively with every body. It also taught me the importance of listening, supporting and respecting the others.

o Team work & Leadership

- Worked in Student Link and Business Link of External Relations Department in the university.

-  Leading the Networking team of External Relations Department in the university.

- Planning and coordination role taken in university group assignments
o Computer skills

Proficient with basic computer knowledge:

- Microsoft Word

- Microsoft Excel

- Power point

-  Internet

- Access

- Social Network

o Other software relevant to SEO: Google Analytic, Google Adwords, Rank Tracker, Google Trend, ...

o Language: English, Vietnamese and basic French

WORD EXPERIENCE                                                                                                                           

12/2014 - Present

PR&Branding Team Leader

Lazada Vietnam

Ho Chi Minh City

 o Developing strategies, implement campaigns, and initiatives to improve media engagement for Lazada.

- Managing key relations with the PR agency (digital, design, event, production, media buy, magazine and other partners) and key internal stakeholders within organization.

- Working with agency and internal stakeholders to develop press releases, respond to media enquiries, implement the promotion and sponsorship programs.

- Developing and maintaining internal and external corporate communications contents

- Participating in event management, including press conferences and promotional events

- Liaising with the press during times of crisis management or unexpected negative PR incidents

- Managing sponsorships or other activities the company supports in order to gain public attention through the media without advertising directly

- Initiating, planning and implementing marketing activities including but not limit to: Social media management, POSM production, Consumer promotion, Advertising, Communication and crisis management and other offline events.

- Following up/implementing brand activities based on guidelines of brand identities to ensure all activities are in line with the brand plan and guidelines.

- Developing, planning the sponsorship activities based on the brand plans to build up the brand awareness for target customers/consumers.

- Monitoring the processes of implementing wall banner, billboard, print-ad, online media contents etc. to ensure these processes are done and launched timely and efficiently.

- Recording and update budget spending for each campaign/activities.

- Reporting monthly/quarterly/yearly marketing budget spending status

- Following up and evaluating each program/campaign for reporting and key learning

09/2014 - 12/2014

PR Analyst

Lazada Vietnam

Ho Chi Minh City

o Plan and Implement PR campaign containing: coordinate with publishers, compose contracts, write and edit press release and PR articles, report and analyze the effective of each PR campaign.

o Work closely with Marketing Team of Lazada Regional to organise events, press release, media  dropand any task relevant to Marketing which improves Lazada brand awareness.

o Work with PR agencies (media booking, TVC, Production, etc) and internal stakeholdersto develop press releases and respond to media enquiries

o Incorporate with other departments to work effectively

04/2014 - 09/2014

SEO - PR Specialist

Lazada Vietnam

Ho Chi Minh City

o  Plan and Implement PR campaign: coordinate with agency and publishers, compose contracts (if necessary), write and edit PR articles, sheet banner buying, report and analyze the effective of each PR campaign.

o  Work closely with Marketing Team of Lazada Group to organise events, press release, media drop and any task relevant to Marketing which improves Lazada brand awareness.

o Create unique content for a variety of projects, including website copy, video scripts, and PR articles.

o Keyword research, analysis, and implementation into content and other aspects of websites.

o On page optimization and content editing including Meta data, SEO Text, Page titles and description.

o Earn external (inbound) link building such as forum seeding and social networking to release Lazada's information and drive traffic to Lazada.vn

o Contact suppliers and merchants to exchange backlinks between Lazada and their website

o Incorporate with other departments to work effectively

11/2013-04/2014

SEO Copywriter

Lazada Vietnam

Ho Chi Minh City

o  Search engine tools and keywords that help to rank Lazada.vn be on top of Google.

o Write and editing unique content for a variety of projects, including website copy, video scripts, product literature, and PR articles about Lazada and its campaign.

o Coordinate with publishers to release PR articles

o Seed forum and social networking not only to release Lazada's information but also put backlink to Lazada.vn

08/2013-10/2013

PR Assistant at Masso Group - Marketing agency

(Projects: ENAT - Big Sister of Mega Lifesciences, Singapore Tourism Board)

Lazada Vietnam

Ho Chi Minh City

o  Assist to PR manager

o Research and write press releases and eDM

o Build and maintain media lists.

o Utilize company’s social media as an effective public relations tool.

o Write and edit unique and engaging content for company articles, guest articles.

o Complete daily, weekly and monthly reports by client's request.

o Compose contracts to clients and media

03/2013

Freelance Copywriter

Lazada Vietnam – Rocket Internet

Ho Chi Minh City

o  Develop creative ideas and concepts for various products.

o  Write clear, persuasive and original copy.

06/2012–09/2012

Copywriter Internship

Lazada Vietnam-  Rocket Internet

Ho Chi Minh City

o  Develop creative ideas and concepts for various products.

o  Use Google Adwords to get key word ideas on writing process.

o  Write clear, persuasive and original copy.

o  Build-up my problem solving skill, communication skill verbally & non-verbally and team-work ability.

 

 

 

 
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