Thông tin ứng viên

Mã số ứng viên: UV69121

Họ và tên: NGUYỄN LÊ QUỐC HOÀNG

Giới tính: Nam

Nơi làm việc: TP HCM

Thông tin hồ sơ
Chức danh
Cấp bậc
Quản lý
Loại công việc
Toàn thời gian cố định
Liên hệ
Thanh Huong_ Director

 

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Manager

PERSONAL INFORMATION                                                                                                            

Gender                 : Male

D.O.B                   : Aug 28 1980

EDUCATION                                                                                                                                     

•  1998 - 2003 : Dalat University – Major English for Business

• 2007 - 2009 : HCMC Finance and Marketing – Major Marketing

• 2010 : Vietnam Marcom (Brand Manager & Marketing Manager)

SKILLS                                                                                                                                            

• Creative & Analytical (SWOT, Problem solving)

• Marketing plan development, implementation & evaluation

• Process implement: MKT strategy, Communication, Product launching.

• Communication skill (both oral & written)

WORK EXPERIENCE                                                                                                                        

 July 2014 – Present

Marketing & PR Manager  

Style Television (VTV Cab 12)  

Ho Chi Minh City

Main responsibilities

- Develop MKT strategy including strategic and tactical activities, news channel, make document for guide implementation of these strategies.

- Lead the team of Public relation, Digital marketing and Graphic designer to build channel / TV Program/ Event success. Including graphic design, organize events, online and offline.

- Support the development of branding strategies and marketing plans across the organization.

- Developing branding identity and related positioning and messaging to help inform the creative process.

- Manage the day-to-day activities associated to all marketing efforts, including, project management, creative development.

- Monitoring Corporation profiles health metrics and support the development of new TV program tracking across businesses.

- Manage budgets and financial related to marketing campaigns.

- Assist with managements of third party agencies.

 Nov 2012 – April 2014

Marketing Manager  

 Blue Star Foods Corporation (BSFC)

Ho Chi Minh City

Main responsibilities

- Responsible for development and execution of strategic and annual marketing plans for Topcake (Local brand) & Baskin Robbins (International brand)

- Develop and implement intergrated channel plans for brand portfolio (Cake, coffee & Creams chains)

- Ensure plans are deployed on time and achieve cost efficiency (ROI).

- Build consumers through the design and execution of consumer and trade strategies including advertising, promotion, public relations, digital marketing and special events

- Market research & new product development

- Manage brand projects, overall budget allocation

- Work with Sales Director, distributors to develop marketing programs and identify opportunities to expand the business in existing channels of trade.

- Set up the annual marketing budget

- Identify and implement the marketing strategies (segmentation-targetingpositioning) for advertising, sales promotion in line with the sales strategy.

- Set up & approve the marketing policy & strategic objective in maintaining customers & subscriber relation and direct marketing in order to expand the customer network

- Be responsible for marketing and communication activities

- Organize & optimize the system as well as the manpower of marketing team

- Coach, train and supervise all the marketing staff in each marketing project

Projects

- Plan & implements MKT, new barnd & promotion programs

Achievements

- Increase volume of market share

- Opening & operating new outlets.

May 2009 - Oct 2012

Marketing Service Manager (First) Brand Manager (Later)  

Trung Nguyen Coffee Group

Ho Chi Minh City

Main responsibilities

First Marketing Service Manager

- Lead, manage, control and valuate the execution of ATL & BTL activities.

- Manage and monitoring advertising activities.

- Set objective and action plan for Marketing Services Department.

- Ordinate with Category Brand Manager to build marketing budget, strategy.

- Negotiate – set contract: relevant Marketing activities (Television, Newspaper and Advertising companies).

- Ordinate with Sales, Trade, Category Brand Manager to put forward, build and carry out the campaign with each brand, strategy according to consumer.

- Build and standardize Marketing Services’ KPI.

After Brand Manager

- Develop strategic and annual planning for G7 Brands.

- Propose, develop and implement the activations that convey the value brans to consumers.

- Propose new flavors, package and follow up with agencies.

- Follow up & analyze the development of the assigned products (brand health, sales, market execution) & propose suitable action programs.

- Develop & implement the consumer promotions to build connection with consumers.

- Work & follow up with agency in developing TVC, packages, POSM, PR, Event)

- Coordinate with Trade marketing to forecast sales & communication vehicles at channels (GT, MT, Key Account, Heroka)

- Management ABM - Report to Marketing Director

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