Thông tin ứng viên

Mã số ứng viên: UV69187


Giới tính: Nam

Nơi làm việc: TP HCM

Thông tin hồ sơ
Chức danh
Cấp bậc
Trưởng phòng
Loại công việc
Toàn thời gian cố định
Liên hệ
Thanh Huong_ Director



Media Manager

PERSONAL INFORMATION                                                                                                            

Gender                 : Male

Day of birth           : 24-08-1985

Language              : English, Vietnamese.



Ho Chi Minh City University of Foreign Language and Information Technology (HUFLIT), Viet Nam       


Ho Chi Minh City University of Science, Viet Nam

Hardware and Networking Specialist


Ho Chi Minh City University of Science, Viet Nam

Basic Photoshop


Web CEO University, USA

Competent Internet Marketer


TVM- SBS Academy, Viet Nam

Video Editing


TNS- Kantar Media- Viet Nam

Infosys Plus Advance Training


VINTECOM International Management Consultancy Company Limited

ISO 9001:2008 Internal Auditor Training Certificate


o Digital Marketing skills:

- Knowledge and experienced (over 8 years) in Online environment, Digital marketing, Viral marketing

- Knowledge and experienced in building- developing - tracking website, SEO - SEM, Social networks and others

- Strong understanding of Media marketplace trends, including programmatic media and tech landscape

- ROI–focused analytical skills, familiarity with analytics properties: Google analytics and Google webmaster tools

o Monitoring and Analyzing skill

- Skilled at monitoring & analyzing

- Skilled at working with statistic number & complex detailed reports

o  Projects Management skill

- Skilled at managing projects and working with deadlines

- Skilled at multitasking in a fast paced environment

- Skilled at working in collaborative environment as leading role

- Skilled at supervising complex and large-scale projects

- Skilled at working with agencies and other 3rd parties

o Making Process & Mind mapping skill

- Skilled at making working process - procedure via related tools

- Skilled at using mind map via related tools

o Independent & Team Work

- Have experience in independent work, maximize personal’s skills to get the best result

- Skilled & experienced in collaborative environment as leading role SKILLS

- Comfortable shifting between independent tasks and collaborative projects

o Work in pressure

- Suitable with high pressure works.

- Experienced in working with multi projects as the same time.

o Planning skill

- Experienced in create ideas, brainstorming and make detail plan for projects/tasks assigned.

o Interpreting skill

- Be able to read- translate- working comfortably with English documents

o Wide and skilled knowledge about Software- Hardware

- Working comfortably with technology

- Proficiency with Microsoft Office suite of tools and other software.

- Tech-savvy and open to using new tools

- Ability to build a local network, assemble new PC

o Other skills

- Organized, detail-oriented, flexible

- Proactive, able to set priorities, manage time effectively, and meet deadlines

- Self-motivated, creative, agile.

- Friendly, confident, and articulate 

WORK EXPERIENCE                                                                                                                         

 11/2013- Present 

Media Manager

HTV - HTVC (HTV Station & HTV-TMS Co, LTD)

Ho Chi Minh City

o Media aspect:

- Collaborate with segment and category managers to ensure alignment in media, product and sales activities.

- Ensure the company protects and promotes its image in a proper, coordinated, and consistent manner.

- Guide agency team in developing media strategies, identifying optimal media mix, and evaluating media plans, including overall media budget.

- Work closely with internal teams to ensure all media campaigns are tagged correctly, KPIs are set up and proper reporting & optimization of all media campaigns.

- Evaluate the effectiveness of digital media plans against goals to drive significant growth in awareness, customer engagement, and loyalty.

- Coordinate effective communication channels (specialize on social media).

- Detect, handle and prevent upcoming crisis communication.

- Create new brand identity for TV channels of HTVC platform.

- Organize media research and surveys as required.

- Organize internal training courses as required.

- Report directly to CEO and Deputy director

o PR & Marketing aspect:

- Supervise PR - Marketing team and Intern team.

- Lead the planning and execution of breakthrough media programs, with a focus on digital & content-based engagement marketing, through close collaboration with creative/content lead and respective agencies.

- Identify, develop and manage direct relationships with key media and partners on behalf of HTVC.

- Develop relationships with national and regional press contacts to ensure the company reputation is promoted and to deflect criticism.

- Organize internal training courses as required.

o  Planning & Analyzing aspect:

- Supervise and lead Analyzing team.

- Monitor performance of over 200 channels, competitors, broadcasting timeslots and programs, audience habit to optimize performance, and develop insights on best practices.

- Expert ranked in using TNS Infosys Plus & Multi-related tracking tools.

- Execute all types of measurement, reporting, analysis, research and surveys for media campaigns, including: search engine, mobile, social, television, press.

- Organize internal training courses as required.

- Report directly to CEO and Deputy director


Media Planning & Analyzing cum PR- Marketing Specialist

HTV3 channel (Tri Viet Media JSC)

Ho Chi Minh City

o Media Planning & Analyzing Specialist:

- Supervise and lead Analyzing team.

- Work with syndicated and internal research resources (Nielsen, comScore, Kantar and local market research companies) in order to profile consumers, analyze market trends, surveys on multi platforms.

- Execute all types of measurement, reporting and analysis for media campaigns, including: search engine, mobile, social, television.

- Monitor and analyze performance, ROI of HTV3 channel and other competitors via multi tracking tools.

- Monitor and analyze TV audience habit via specific broadcasting timeslots, programs. WORKING EXPERIENCE +Work closely with Programing team in planning HTVC broadcast strategies.

- Organize internal training courses as required. + Report directly to CEO & Chief of Programming.

o  PR- Marketing Supervisor:

- Leading PR- Marketing team and Intern team.

- Plan annual budget and implement PR- Marketing plans.

- Develop and supervise proactive PR - Marketing campaigns for all platforms, including: Television – Online – Event and Press (both internal and external).

- Enhance and facilitate internal corporate communications.

- Develop and implement the company’s content marketing, corporate social strategies.

- Build and maintain positive relationships with trade media and other influencers.

- Project management of digital marketing efforts, emails, online ads and websites.

- Provide reports and analysis for PR program results and make recommendations for improvement/change.

- Monitor, review and supervise on Marketing activities and results.

- Coordinate the production of print collateral (brochures, flyers, literature packs), including: creative/design/copy writing/layout as well as adherence to corporate standards and templates.

- Research market requirements and technical trends, maintain knowledge of competitor products and identify and report intelligence on competitor pricing and marketing strategies.

- Plan and exhibit for small and large scale events for company and subsidiaries.

- Organize internal training courses as required.


PR- Marketing Assistant  

HTV3 channel (Tri Viet Media JSC)

Ho Chi Minh City

o Implement marketing plans, including product positioning, campaign strategies, and market strategy insights.

o Manage strategic business opportunities through cross function collaboration with Sales, Programing, Local and Foreign content departments.

o Explore marketing opportunities for co-promotion and revenue.

o Develop POSM and visual merchandising.

o Keep accurate and timely record of campaign traffic, production and inventory.

o Responsible for branding, advertising, company/ channel’s events and promotional collaterals.

o Identify new opportunities and efficiency innovations


Web Product Manager (Dang Ho JSC)

Ho Chi Minh City

o Define, gather and analyze business and product requirements that include marketing, design and development inputs.

o Develop, manage and communicate a strategic and tactical product roadmap to ensure continued growth and competitive advantage in the marketplace.

o Develop specific recommendations on how to drive customer engagement, product/ service purchase and satisfaction.

o Track and drive improvements to Key Performance Indicators.

o Evaluates the effectiveness of new and existing web features.

o Produce and maintain functional requirements documentation including business cases, site interaction flowcharts, use cases, requirements documents, specifications and schedules.

o Work closely with the web design team, web development team & content team to manage the execution of new features.

o Work closely with cross functional teams including marketing, sales, and business development on web product launch planning.

o Monitor industry trends and emerging technologies, recommend and integrate where appropriate feature updates, user flow and experience enhancements, and partnership opportunities.

10/2008 - 10/2009

SEO- SEM Analyst - -

Ho Chi Minh City

o Stay current with all search engine algorithm changes and SEO industry trends and regularly inform and educate the rest of the company on emerging SEO technologies, opportunities and best practices. Use this knowledge to drive innovations consistently.

o Manage, coordinate, adjust and track all company efforts regarding search engine optimization (SEO), search engine marketing (SEM), Google Campaigns, Google Ad Words and Pay Per Click (PPC) Campaigns

o Responsible for managing the SEO programs, setting targets & KPIs, and working closely with the Paid Search team to maximize overall search returns and expenses.

o Work closely with internal Web production and Content team to make content recommendations

o Focus on Technical SEO performance improvements through initiatives such as Page Load Speed improvements; optimize Experience Manager CMS for SEO performance, technical site analysis, site compliance audits, and content compliance.

o Develop and deliver comprehensive page-level and site-wide SEO recommendations for all products, services, all other web properties, micro-sites and community forums of the company.


Web Administration Supervisor – -

Ho Chi Minh City

o Supervise Web administration team.

o Manage website merchandising, inventory, creative launches and overall information schedule, coordinating web projects across departments.

o Accomplish ongoing web project objectives by establishing a project plan, designing and delivering solutions, and acting as liaison with third-party service providers.

o Facilitate strategic operations, including QA, URL management, promotion management, and data backup.

o Manage overall site architecture and site hierarchy as the brand grows and responds to changing business and customer needs.

o Monitor, assess, and report weekly on website performance, identifying opportunities for improvement.

o Organize internal training courses as required.

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Công ty TNHH MTV HR Trí Việt

66/6 Nhiêu Tứ, phường 7, quận Phú Nhuận, HCM

ĐT: (028) 3517 6157

Hotline: 0906860677


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