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Mã số ứng viên: UV81811


Giới tính: Nam

Nơi làm việc: TP HCM

Thông tin hồ sơ
Chức danh
Cấp bậc
Quản lý
Loại công việc
Toàn thời gian cố định
Liên hệ
Thanh Huong_ Director



Marketing Manager

PERSONAL INFORMATION                                                                                                            

Gender                 : Female

Language              : English, Vietnamese



Bachelor of Business Administration

Economic University HCMC 


Public Relations Professional  

International Education


Build Brand Skills

L&A company


Management Skills Program

ICP group 


Marketing Manager

Economic University's Vietnam Marcom in progress


English │ B level

Ministry of Education & Training



  • Photoshop cs6 1 year
  • Digital Marketing 2 years Marketing ‐ Online 2 years
  • Market research 2 years
  • OTB (Open‐To‐Buy) planning 2 years
  • Demand forecasting 5 years
  • P&L analysis 4 years
  • Pricing & repricing 3 years
  • Inventory controlling 4 years
  • Product operation 4 years
  • Sale & product training 3 years visual merchandise 4 years customer services 3 years


  • Time management expert
  • Efficient & effective profession expert
  • Multitasks working expert
  • Leadership advanced
  • Independent & team work advanced
  • Motivation people advanced
  • Presentation in English & VNadvanced
  • Stress management advanced

WORK EXPERIENCE                                                                                                                       

Sep 2014 – Now

Marketing & branding career milestone

Vuong Hoang Corp

Ho Chi Minh City

Develop new product for Beauty Category


- Survey and research beauty market

- Product concept

- Product development

- Packaging development

- Packaging order

- Communication development

- POSM development

- Brand strategy

- Launch plan

Jan 2012 – Jul 2014


Tran Toan Phat Co


Under License control by Tan Hiep Phat Co., Ltd (well know brands: Dr. Thanh, No 1, Oo Green Tea, …)

Beside that, TTP was lunching new ADIVA’s brand that collagen beverage in currently market.

Responsibility: Develop new product about Beverage for Beauty Category.

- Monitor competitors; initiate consumer research to find out customer gain insights as the foundation to build the brand marketing strategy and activities

- Work with R&D for product formula and claim

- Responsible for the 360 degree brand management

- Handle working relationship with strategic agencies: supplier, creative, research, media,..

- Set up & follow up schedule plan for whole project

- Brand strategy (launching, maintain, develop, ..)

- Brand details (sampling, TVC, POS, merchandising,..)

- Forecast sale volume & value within 2 years

Dec 2009 - Nov 2011

Marketing Supervisor for adidas & playboy personal care brand

StarAsia Vietnam Company (SAV)


Merchandise planning:

- OTB planning: buying budgets planning according to sales target, contribution value of current stock to sales, sales commitment to principle, new door planning.

- Sales forecast: historical sales (YTD), value of current stocks (VND, volume, etc,..) bmarket demand forecast, promotion programs, competitors activities, etc..

- Action plan: promotion programs, sale events.

Developing BTL plan

- Develop monthly supermarket system promotion according to trading terms with policy sale for brand owner

- Project leader of all POSM: visual merchandise, in-store communication, window display, renovation

Sale event

- Supermarket system sale nationwide: merchandises planning, logistic coordination, visual merchandising, sales operation, production marketing materials

General Trades and Sale support

- Support sale department to develop traditional trades

- Conduct GT field trips to monitor and check availability of GT display program, trade scheme applies and competitors update.

Dec 2006 - Nov 2009

Senior Marketing Executive for L’OVITE PARIS Cosmetic Brand



ICP Group (well know Brands: X-Men, Dr. Men,…)

Trade marketing for monthly / quarterly:

- Develop BTL plan according to current inventory and stocks forecast

- Develop special offers for slow moving items: buy 1 get 1, give a way product (clear stock), buy more get more discounts

- Beside promotion: order gift from supplier / purchasing Sale event

- 10 -15 showrooms / stores opening in HCM – HN – DN - CT: new door submission, EDD project management, showroom / branches are set up, raise stocks control guideline, merchandise planning, visual merchandise, training, production & logistic of brand materials (artworks adaptation, displaying merchandises)

Some highlighted project

o New product (line) launching: Golden Firming Lift skin care

o Good achievement over 100% with sale target in stock activities: set up promotion program, visual merchandise, special window display.

- POSM nationwide 2008-2009 │310 mio vnd: product management, lucky draw, leaflet, brochure, … I like peace and don’t like fighting / argument

- Media & print ad │ 550 mio

- Promotion special Golden PNJ │ 480 mio included each other awards

- Event & activation award

- Customer database platinum mechanism building & application to the brand

Other tasks: Have some sponsors for HTV7 & HTV9 film

Jul 2005 - Nov 2006

Supermarket Supervisor for Kaila cosmetic teenage

International Minh Viet Co., Ltd (IMV)


- Support products and manage main business lines.

- Take responsibilities on quarterly, monthly and yearly turnover. Set-up plan for short-term promotion (3 months).

- Negotiate and distribute products to supermarket system (BigC, Maxi, Coop).

- Carry-out surveys and organize product display.

- Follow up with sales amount and ensure smooth operations.

- Be responsible for recruiting and training PG staff (product knowledge, communication, selling skills). Monitor PG staff’s operation, how to interact with consumers and how to promote the products. 

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Công ty TNHH MTV HR Trí Việt

66/6 Nhiêu Tứ, phường 7, quận Phú Nhuận, HCM

ĐT: (028) 3517 6157

Hotline: 0906860677


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