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Mã số ứng viên: UV84888

Họ và tên: NGUYEN THI HONG HANH

Giới tính: Nữ

Nơi làm việc: TP HCM

Thông tin hồ sơ
Chức danh
Cấp bậc
Nhân viên
Loại công việc
Toàn thời gian cố định
Liên hệ
Thanh Huong_ Director

 

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Manager

PERSONAL INFORMATION                                                                                                            

Gender                 : Female

D.O.B                   : 01/10/1982

SKILLS                                                                                                                                            

• Management skills: Was a successful team leader on various subjects offered by Saxion University. Was a successful monitor of advanced English on Communication in Business. Was considered as a reliable and wellorganized lecturer by other colleagues.

• Client service skills: Effectively communicated and negotiated with clients during working time for Quoc Huy JSC. Successfully maintained and developed relationship with clients.

• Leadership skill: Apply the suitable motivations to staff

• Professional knowledge: Very strong in exploring market opportunities, competition and consumer analysis, pricing. Besides, effectively used marketing tools and techniques as well as analysed marketing reports.

• Languages: Fluently used English and Vietnamese (both written and spoken).

• Computer skills: Be master in using MS PowerPoint and Internet

EDUCATION                                                                                                                                    

Jan. 2006 – De. 2007 – La Trobe University

Master of Business Administration - Marketing focus

• Was one of the best students in MBA class

• Did a number of researches and presentations related to retail market in Vietnam, Vietnamese real estate market, organization restructure, mobile phone industry in Vietnam, and various case study

• Relevant Management subjects: Management Fundamentals, Issues in Strategic Management, Strategic Human Resource Management, Financial and Management Accounting, Risk Management, and Project Management.

• Relevant Marketing subjects: Principals of Marketing, Marketing Service and Management, International Marketing Management, Customer behaviour

• Other subjects: International Business Law (Vietnamese Enterprise Law year of 2005, Law on Contract, Law on Carriage, etc.), Business Communication, Applied Business Economics, International Business Environment, Organizational Behaviour, and Leadership.

Jul. 2004 – Sept. 2005 - Saxion University of Professional Education (Holland)

Bachelor of International Marketing

• Principal’s Commendation for good performance of study and other activities in the University

• Relevant Marketing subjects: International Marketing and export Management, Direct Marketing Management, Interactive marketing, Strategic Management (in Marketing)

• Other relevant subjects: Negotiation Skills, Business Communication, Management Information System, International Business Law (EU Law)

Sep. 2001 – Jun. 2003 - Hanoi University of Business and Management

Bachelor of Business Administration

• Principal’s Commendation for outstanding performance of study and other activities in the University.

• Awarded as an excellent student every semester.

• Awarded full scholarship in Advanced Business Communication subjects. And awarded as the best student of the month.

TRAININGS

• Participated in training courses on business communication skills held by Saxion University of Professional Education, and La Trobe University

• Chief Marketing Officer and Brand manager with the institution of Advertising Study and training in 2013

• How to be a good sales supervisor in 2013

• Market research and apply in 2013

• Process of innovation in marketing in 2013

• Marketing in pharmaceutical in 2012

• Participated in various workshops and seminars on interpersonal skills, research and study skills during study in the Netherlands, and La Trobe University

• Successfully finished 8-month intensive course of English as a predeparture program of Hanoi University of Technology and Management supervised by Saxion University of Professional Education (Nov. 2003 – Jun. 2004, part time)

• Successfully finished 3-month advanced English on Communication in Business, under full Scholarship of the Centre of Human Resource Development, Hanoi, Vietnam (Jun. 2002 – Sept. 2002). And be awarded as the best student of the month in September, 2002.

• Others: Time management, Project management

WORK EXPERIENCE                                                                                                                       

Sept.2014 – Now

Account Manager (specialize in Strategic Planning)

Marketing Consultant & Digital agency (confidential) 

Ho Chi Minh City

– Directly manage 8 account executives & indirectly manage 11 staffs such as designers, copy writers, social marketing team

• Strategic Planning: Be in charge strategic planning for clients

• Management Role: Manage and involve in the execution during projecting

• Organization and People Development: Lead the account team to achieve objectives by setting clear direction, demonstrating leadership and encouraging team work, as well as provide coaching and development of all members of the team .

Sep.2012–May.2014

Marketing Manager 

Ich Nhan pharmaceutical Ltd

Ho Chi Minh City

– Manage 17 staffs

• Marketing Planning: Formulate and deliver marketing strategy to seize business opportunity and financial profitability by developing deep understanding of market segmentation, market drivers as well as monitoring and anticipating market fluctuations

• Brand Building: Develop and implement effective branding strategy, advertising strategy and promotion plans

• Financial Targets: Contribute to and implement revenue target, expense management, product pricing strategies taking into account competitor activity, local pricing levels, ect

• Market Research: Conduct market research, monitoring competitor’s information, analyzing customers’ trends, market share and evaluating new marketing opportunities.

• HR management: Take a part in building HR policy, responsible for building, recruiting and developing marketing staffs to meet requirement of the company's objective of growth.

• Coaching role: Provide guidelines and supervision to marketing planning, market research, contracting, outsourcing jobs.....

• Management role: Brands' execution and timeline, administrative work

• Coordination role: Coordinating sale division and involved parties internally and externally in order to reach brands' objectives

• Training role: Delivery trainings for sales team nationwide, annual marketing training for staffs

Apr.2010–Nov.2011

Marketing Consultant   

Fresh Studio Innovations Asia Ltd

Ho Chi Minh City

• Strategic planning for ATL for Vietnam market and BTL for Northern market

• Explored market opportunities in Northern Vietnam for an International brand

• Built up the product awareness, brand awareness, brand image and brand recognition in Northern market

• Presented for the brand in Northern Vietnam to plan and execute the marketing activities

• Be in charge for Above the line for Vietnam market and Below the line for Northern market

• Worked closely with distribution channel and the distributor to maximize the sales target by well support the current channels and gain the new clients.

• Successfully built up relationship with clients and consumers in the Northern Vietnam via various activities such as: PR (both advertorials and editorials), Social media campaign, In store promotion, School promotion...proven by make a big boom in sales volume in the North of Vietnam.

Aug.2008-Nov.2009

Brand Manager

Diana JSCl   

Ho Chi Minh City

• Market Intelligence:

- Collected information on:

1) market trends

2) consumer insights

3) and competitors’ movements of Adult diaper & Tissue brands.

• Strategic planning for the 2 new brands of the company

• Worked with research agencies to conduct marketing research on tissue & adult diaper categories.

• Developed Adult diaper & Tissue Brands Strategies

• Developed positioning strategies and personality for master brands on the two new brands Adult diaper & Tissue to create a strong, favorable and unique position in target consumers’ mindset.

• Established an optimized brand architecture to maximize growth prospects while maintaining strong focus on core brand values, and identifying the opportunity for brand development

• Ensured the consistency of sub-brands’ positioning across market segments nationwide

• Adapted brand strategies, brand associations/image and personality to different market conditions.

• Developed brand-oriented marketing plans and budget, including ATL and BTL to achieve brand sales/profit. Managing, Executing and Monitoring Marketing Programs

• Collaborate with and manage professional marketing service agencies (Ad agencies, media agencies, BTL agencies) to prepare and execute marketing programs.

• Liaison with other company departments (Trade Marketing, Field Marketing, Sales, Finance and Production department) to execute of marketing programs, especially promotion campaigns.

• Trained related staff in the company on - New products credential and procedure to best launches new products into the market.

Jan.2008–Aug.2008

Brand Manager

Diana JSC

Ho Chi Minh City

Apr. 2008 – Aug. 2008 – Acting Brand Manager

• Took responsibilities and roles as a brand manager. The details are described in the above part, Brand Manager.

Jan. 2008 - Apr. 2008 –  Assistant Brand Manager

• Acted as an Assistant Brand Manager, did all what a Brand Manager responsible for. The details are described in the above part, Brand Manager

Aug.2005–Sep.2006

International Business Administration Training Centre Lecturer

Marketing and Advance Business English

Ho Chi Minh City

• Designed the lectures followed the international standard under supervised by the academic manager.

• Compiled and created a number of cases for the students.

• Recommended for the BOM on service quality improvement.

Jan.2002– Sep.2003 

Customer service (part-time)

Quoc Huy JSC

Ho Chi Minh City

• Was responsible for customer service providing for a number of clients doing in raw wood import and export including Laos enterprises, Chinese companies, and Vietnamese ones.

• Prepared proposals, and negotiated with potential clients on buying and selling raw wood.

• Assisted for human resource manager for HR issues.

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