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Mã số ứng viên: UV87243


Giới tính: Nữ

Nơi làm việc: TP HCM

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Thanh Huong_ Director




PERSONAL INFORMATION                                                                                                            

Gender                 : Female

D.O.B                   : 26/4/1982


Marketing, Marketing Research, Market Research, Shopper Marketing, Analysis, Nielsen, Integrated Marketing, Customer Insight, Analytics, New Business Development, Market Analysis, Segmentation, Client Services, Consumer Behaviour, FMCG, Brand Positioning Strategies, Marketing Strategy, Management, Business Strategy, Quantitative Research, Competitive Analysis, Business Insights, Competitive Intelligence, Strategy, Consumer Insight, Data Analysis, Brand Equity, Strategic Planning, Marketing Management, Advertising Research, Marketing Communications, Market Intelligence, Consulting, CRM, Digital Marketing, Advertising, Focus Groups, Sales, Brand Management, Primary Research


Instituto Tecnológico Autónomo de México / ITAM

Diploma of Marketing Research, 2007 - 2008

Tecnológico de Monterrey

Diploma of Management & Sports Marketing, 2005 - 2005

Universidad Panamericana

B.A, Administration and Marketing of Business, Management, Marketing, and Related Support Services, 2000 - 2004

WORK EXPERIENCE                                                                                                                       

10/2014 - Current

Consumer Insights Manager.


Ho Chi Minh City

• Negotiate new projects and solutions for Global Golden Clients

• Integrate Consumer Insights solutions with the Retail Measurement Service (RMS) added value stories and the Nielsen Practice Areas

• Coordinate questionnaires design and proposals for new projects and tracking measures

• Lead a 3 members junior team

• Team

8/2013 - 6/2014 

FMCG Client Services Manager  


Ho Chi Minh City

• Develop and coordinate top quality reports leveraging Nielsen's solutions

• Lead the change of working dynamics towards Nielsen service from data supplier to Business Partner

• Coach and train Client Service team into Consumer Panel Service (CPS) solutions

• Manage 2 members junior team

• Sales over AUD 70,000 within 6 months with Global Golden Clients

• Main clients: The Coca-Cola Company, P&G

6/2009 - 1/2013 

Client Service Account Executive   


Ho Chi Minh City

• Lead and coordinate 5 executives team by developing business insights leveraging Nielsen's solutions (Retail Index, Scantrack, Homescan, Store Explorer, BASES, AAC & Spectra)

• Coordinate monthly Nielsen’s CPS Homescan Facts report for client delivery

• Main clients: The Coca-Cola Company, Unilever, AB InBev, Danone

5/2008 - 4/2009

New Business Account Manage

Kantar Worldpanel    

Ho Chi Minh City

• Identify, standardize and champion the incorporation of Nwe Product Development (NPD) & institutional communication metrics into all marketing activities and into the broader metrics framework

• Develop annual plan over the commercial department prospective - attracting new clients

• Accountable for local marketing annual budget management according to the approved investment plans, updating the financial area and respecting the compliance towards company's process

• Clients recruited: Cargill, General Mills

9/2006 - 4/2008

FMCG Sr. Executive  

Kantar Worldpanel    

Ho Chi Minh City

• Design and develop business reports for local and global FMCG manufacturers & Telecom carriers

• Develop presentations for special forums

• Coach trainees and clients in Consumer Panel service and tools

• Main clients: Kellogg, Gerber, Grupo Lala, Tetra Pak, Telefonica Movistar

12/2005 - 8/2006

FMCG Jr. Executive

Kantar Worldpanel

Ho Chi Minh City

• Develop business presentations, do reports and reports and checked data bases for client delivery

• Main clients: Kellogg, AlEn

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66/6 Nhiêu Tứ, phường 7, quận Phú Nhuận, HCM

ĐT: (028) 3517 6157

Hotline: 0906860677


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