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Mã số ứng viên: UV874c6

Họ và tên: LA VAN TU

Giới tính: Nam

Nơi làm việc: TP HCM

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Liên hệ
Thanh Huong_ Director


Marketing Manager

PERSONAL INFORMATION                                                                                                                

Gender                : Male

Day of Birth          : 20/06/1983

Language             : English, Vietnamese.


08/2006 –08/2008

University of Wales - United Kingdom - In corporated with MDIS Singapore

MBA - Specialized in Marketing & Communication

Professional Certificate in English (IELTS 6.5), University of Bradford United Kingdom

Workshop certificates:

- Communication Skills and Skills Enhancement

- Working in a Multi-Cultural Team

- Networking and Relationship Building


Ho Chi Minh City University of Economics, VIETNAM

BA - Bachelor of Business Administration

WORD EXPERIENCE                                                                                                                            

10/2014 – Present

Marketing Manager


Ho Chi Minh City

 o Sole responsibility to lead the Marketing Department of OPPO – INGAME MOBI, including but not limited to:

o Digital Marketing for mobile platform (games and applications)

o Online & Mobile Marketing (Google, Facebook, SEO/SEM/ASO…

o Digital Advertising

o Social Media, Viral & Content Marketing

- Brand Management & Identity

- Go To Market strategy and execution plan for mobile platform, games and applications.

- Other Integrated Marketing Communication (IMC) campaigns.

2012 - 2014

06/2013 – 08/2014: Director – Southern Game Business Center (GSG)

02/2012 – 06/2013: Vice Director – Southern Game Business Center (GSG)


Ho Chi Minh City

o Fully in charge of managing business line and daily operations of 50+ GSG employees. Build, develop and lead the center to reach high levels of performance.

- Sole responsibility to lead the business line of GSG:

o Marketing & Communication: Digital Marketing (including Online Marketing & Digital Advertising) Product Operation

- Plan and manage annual / quarterly / monthly marketing plan and budget, for current & new products (Strategy – Plan – Implement – Manage – Monitor – Evaluate) to meet financial objectives of the company’s marketing budget

- Manage the communication, coordination, and networking with customers, colleagues, suppliers, and partners.

- Develop (teaching & coaching) the next generation of marketing staffs and leaders

10/2008– 4/2010

Brand Manager


Ho Chi Minh City

 o Fully in charge of setting up and implementation of all marketing activities from BTL to ATL, related to assigned

o Set up, implement and supervise marketing & communication plans and programs for online products, both short time and long time, including:

- Campaigns for launching new product line. Event offline, exhibitions and promotions

- Advertising and communication, sponsorship programs.

Ÿ- Responsible for coordinating activities of specialists in other business sectors (technical, R&D, marketing research, purchasing, finance…), in planning and deploying marketing plans for assigned products.

o Prepare media plan, liaising and co-coordinating with external newspaper, game magazine and  website manager on print-ads, PR, web branding and web marketing…

o Report directly to Marketing & Communication Board of  Director.


Account Manager – Marketing & Communication Service


Ho Chi Minh City

 Ÿo Lead a marketing team, in charge of 02  clients:

- Acer (Smartphone & Notebook)

- Dell (Notebook)

Ÿo Based on monthly / quarterly / annual marketing budget of Dell & Acer, fully in charge of setting up  and implementation of all marketing activities from BTL to ATL, including:

- Branding – Advertising - PR

- Digital Marketing (Online Marketing & Digital Advertising)

- Distribution channel management

- Event (Press, Exhibition…) & activation (Road-show, trade marketing…)

o Act as a strategic consultant to Acer & Dell, making actionable and insightful recommendations for  new products, services and enhancements.

o Develop concept / ideas & lead the Marketing team to efficiently and effectively manage client’s  marketing projects including:

- Supporting on-going daily client’s requests, develop and maintain client contacts and  relationships

Ÿ- Produce pipeline and forecast reports as needed for  management

Ÿ- Coaching staff & staff development

- Report directly to Client Service Director & Managing Director.


Sales & Marketing Planning Specialist


Ho Chi Minh City

Ÿo Conduct external and internal researches for import-proposed hand phones, report and propose  import plans directly to Sales Manager.

o Set up and executing evaluation process of new imported hand  phones.

o Work with new partners in deploying the “First-In-Vietnam” method of prepaid-card distribution (PIN  code), the most convenient method of mobile phone top-up currently.


Contribute to Marketing Division in achieving “SFONE 500.000 Subscribers” plan in second quarter of 2006




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66/6 Nhiêu Tứ, phường 7, quận Phú Nhuận, HCM

ĐT: (028) 3517 6157

Hotline: 0906860677


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