Thông tin ứng viên

Mã số ứng viên: UV8822e

Họ và tên: ĐÀO THÙY DUNG

Giới tính: Nữ

Nơi làm việc: TP HCM

Thông tin hồ sơ
Chức danh
Cấp bậc
Nhân viên
Loại công việc
Toàn thời gian cố định
Liên hệ
Thanh Huong_ Director

  

Slide1_1

Manager

PERSONAL INFORMATION                                                                                                            

Gender                 : Female

D.O.B                   : 12/09/1988

Nationality            : Vietnamese

SKILLS                                                                                                                                            

Languages: Vietnamese (native), English (fluent)

Computer: Microsoft Office (Word, Excel, Powerpoint), Internet, Social Media, Search Engine

Good communication skill

Very good project management skill

Strong presentation skill

Good interpersonal skill

A very good team player

EDUCATION                                                                                                                                     

2011 : Building Brand Leadership course at the Institute of Applied Marketing

2010 : Graduated in International Business Major at Foreign Trade University

2009 : Get Excellent qualification of the Accelerated Access course at Computing center, College of Natural Sciences Education & Trainings

WORK EXPERIENCE                                                                                                                       

11/2012 – now 

Assistant Brand Manager

MASAN CONSUMER

HCMC

From 01/1013 – Now:

Lead new product launching - “Nam Ngư Nêm Ngon 3 Vị” granule

Lead innovation project – granule category (develop and execute) as Brand Manager at starting point : Explore concept, develop product, packaging, communication

Develop I2M (Idea to Market) plan by understanding market dynamic, opportunities and especially consumer insights

 Manage brand strategic activities : ATL (TVC, event, PR) & BTL (Activation, Promotion) keep as planed

Monitor and evaluate brand performance to recommend reaction plan (Display, promotion, activation, TVC…)

 Interact with other departments for on-going projects, budget phasing, monthly forecast, media tracking...

Achieved 11% market share after 3 months launch and become no.3 granule brand in the market

From 11/2012 – 12/2012 :

Assist for “Nam Ngư Đệ Nhị” Fish sauce brand

Re-launch Nam Ngư Đệ Nhị with “500đ & safe for health” campaign to reinforce brand equity by TVC, Activation, Billboard

 Co-working with cross function/agency (Media, creative, finance, Trade, Sales team) to keep timeline for each activity

after 1 year re-launch, sale growth 35% and become No.1 fish sauce brand in low-tier segment

02/2011 - 10/2012

Assistant Brand Manager   

PERFETTI VAN MELLE VIETNAM 

Ho Chi Minh City

In 2012:

6/2012 – 10/2012:

• Take responsibility of Mentos brand at both above the line and below the line sides as Brand Manager during Brand Manager maternity leave .

• Successful launch Mentos Fresh Action chewing gum and achieved top 3 impressive TVCs in Sep.12

 01/2012 – 5/2012 :

• Assist Brand Manager of Alpenliebe and Chupa Chups to liaise with Government Authorities to get approval and corporate with third parties (Adverting Agencies, Supplier, TV stations) for implementing marketing activities

• Do monthly analysis sell-out & sell-in data per brand to make the development

In 2011:

 Take in charge “Alpeliebe Keo Mut” & got 45% sale growth

 Take responsibility of Bigbabol brand as Product manager. To make sure products was launched at the right time.

Liên hệ ứng viên

Thông tin liên hệ

Công ty TNHH MTV HR Trí Việt

66/6 Nhiêu Tứ, phường 7, quận Phú Nhuận, HCM

ĐT: (08) 3517 6157

Hotline: 0906860677

Email: recruitment@hrtriviet.com

Liên hệ qua email