Thông tin ứng viên

Mã số ứng viên: UV88554

Họ và tên: NGUYEN TUAN ANH

Giới tính: Nam

Nơi làm việc: TP HCM

Thông tin hồ sơ
Chức danh
Cấp bậc
Nhân viên
Loại công việc
Toàn thời gian cố định
Liên hệ
Thanh Huong_ Director

 

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Manager

PERSONAL INFORMATION                                                                                                            

Gender                 : Male

D.O.B                   : 22/02/1968

WORK EXPERIENCE                                                                                                                       

1990-2000

Sales Manager and Trade Marketing Manager.

Mitsui & Co

Ho Chi Minh City

2000-2003

National Sales Manager  

Trung Nguyen Coffee

Ho Chi Minh City

Experiences: 6 years working in BLT activities

• Sales planning and managing the sales force nationwide

• Trade marketing and channel handling: discount policy, sales and promotion programs, product display, branding on site, sampling, brand activation (road show, shop ads, decoration, gifting, ..) and differentiating marketing application to each channel as MT, GT, professional (hospital, clinics) and industrial channels (industrial parks, stadium, public places..)

• Space buying: Buying and negotiating the space of building, supermarkets,trade-off the traditional outlet, for turnover commitment and branding.

Achievements:

• Sales volume increase from 1 container to 1.5-2 container/month of milk powder (Mitsui) and 200% turnover increase in HCMC sales (Trung Nguyen)

• Operating and management skills,

• Franchise model execution, B2B and B2C models application.

• Identifying and evaluating clients’ porfolio for sales forecast, positioning, sales policy, allocation budget and trade activation (if in good strategic locations)

• Strategy commercial thinking in sales performance

• Budget management and cost-effective evaluation

2004-2007

Trade Marketing Manager   

An Nam Fine Food

Ho Chi Minh City

Achievements: 3 years working in BTL activities

• Working through the marketing strategy/ dividing into Trade Marketing Action Plan, with this TMAP I had:

(1) Outlining the logistics schemes

(2) Cost and KPI estimating for all trade activities as POSM, labor force, locations, logistics preparation

(3) Recruiting the task-force suited for the job assignment

(4) Making to-do-check list and timeline for execution in-time.

(5) Training for labor force

(6)

• Tip: Understanding well the Labor Law, taxation in working with part-time and full-time workers. Understanding the advertisement regulations in locations, working permit with provincial authority, contracting with location-leasing as café, bar, Restaurant, podium (of building), parks, movies, public places…

• Tip: Keeping good relationships with performers (singers, models, MC, magic-doers, doctors, chefs, nutritionists…) and activation suppliers (Phuong Nga, MSV, TMC, light and sound system suppliers, LCD screen and lab screen suppliers, stage-makers, booth-makers, POSM makers, visual makers, and car-rental service, chair and table-rental service…)

• Using the DMS for distributor-related works management as of stock-in-warehouse, sales-orders, promotional schemes,

• Working with Marketing in designing, event script and MC script and project management (quality check, speed-up check and labor management for each assignment)

2009-2011

Strategic Planning Manager   

Dentsu Vietnam

Ho Chi Minh City

Experiences:

• Dentsu’s “Honeycomb” tool for brand positioning and development,

• Dentsu’s advertising process and Strategy in communications

• Working cross-functional departments: Strategy planning – Creative – Account (Customer service) – Production (in-house manufacturing and outsourcing)

• Carrying out market research, depth-interview, taking moderator role in Ajinomoto, Honda research.

• Working with agencies as TV Ads, VTV, HTV, event and activation agencies.

• Live experiences in making scripts, talent recruitment, dubbing, camera shooting

Achievements: 3 years working in ATL activities

• Converting market-share of “Ajinomoto” from 36% into 46% versus “Knorr”, and incessantly increasing to 48%, 53% for the next years

• Finding the insight of end-users in using “Ajinomoto” spicy and translating this insight into the slogan of “Delicous with meat – Sweet with bones”

• Helping “Ajinomoto” campaign with adverts for news, proposing “housewife” representative image in replacement of “Chef” image

• Monitoring the TVC shooting and attending the PPP of creative ideas for campaign.

• Finding the insight of “Honda” and building the concept of new generations with economic mind in energy savings, fashionable trend, but independent decision.

• Participating “Be U” campaign, plus Ekiden event showing “12 characters of the Youth” to enforce the “independent decision” in buying “Honda” versus “Yamaha”

• Processing Honda “Head” shops survey program re-evaluating distributor’s portfolio (sales-up, display, service, ads banner, staff, merchandizing spare-parts)

• Navigating the image set-out of Honda end-users with Creative Director

2012-now

Marketing and Communications Manager   

HopTri Agrochemical Co

Ho Chi Minh City

Achievements:

• Setting the strategy and implementing brand storytelling (building story of HopTri’s establishment), brand association (farmers, farmers’ club, farmers’ for demo, Q-A broadcasting, technical consultancy) and brand journalism (writing news, info-graphic, video clip, events, news...)

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66/6 Nhiêu Tứ, phường 7, quận Phú Nhuận, HCM

ĐT: (08) 3517 6157

Hotline: 0906860677

Email: recruitment@hrtriviet.com

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