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Mã số ứng viên: UV929cc

Họ và tên: LÊ SỸ HƯNG

Giới tính: Nam

Nơi làm việc: TP HCM

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Thanh Huong_ Director

 

 

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Brand Manager

PERSONAL INFORMATION                                                                                                            

D.O.B                   : 30/07/1987

Gender                 : Male

SKILLS                                                                                                           

- Presentation skill

- Time management

- Microsoft office skill

- Sale skill

- Planning skill

- Intermediate level of using Photoshop

- Basic SPSS

EDUCATION                                                                                                                                    

Vietnam National University, Hanoi

Bachelors - Quản trị kinh doanh -Quản trị Marketing - Sep 2006 - Jun 2010 International Training and Technology Academy

CAREER HIGHLIGHTS

In Honda

• Leader of Civic Project and Honda small car project in Viet Nam

• Successful in launching Honda Civic 9th generation in Viet Nam

• Leader of Honda City project- best selling model of Honda automobile

• Leader of Honda CR-V project- second best selling model

In Samsung

• Achieve no.1 in market share with Samsung Galaxy Trendplus, 60k sell-out /month

• Leader of Galaxy Grand 2 project with no.1 in 6.5-10mil segment within 2 months

• Leading renovation campaign of SS feature phone, increase the sale from 30k to 50k/month

• Leader of on-going project Galaxy V “ built for Viet Nam” model with target 90k sell out/month

• Galaxy V won prizes :” Best product launch” – “Best integrated marketing campaign” – “Best of the show” in Mobile Marketing Award 2014

WORK EXPERIENCE                                                                                                                       

Sep 2014- Now

Brand Manager  

 TH truemilk

HCMC

1. Retail marketing

- Making retail marketing plan for Retail store chain of TH true milk called TH truemart with over 150 stores nationwide to ensure that this store chain will attain Brand image- Traffic - Sale revenue - Customer Loyalty

- Standardize and innovate Visual merchandising (POSM, store layout, TOT...) of TH truemart to consolidate TH truemilk brand image, make sure consistent look and feel of stores in nationwide

- Develop sale& marketing activities( promotion, customer service activites...) to for retail store chain to reach business objectives

- Develop loyalty program to strengthen loyalty level of customer towards TH brand

2. Marketing Research and Retail Audit

- In charge of Marketing research of TH true milk to make long term strategy, evaluate new product concept development, checking marketing communication performance, media effectiveness

- Take part in quantitative and qualitative survey, be the window person of all studies conducted via agencies

- Using retail audit to answer business issuses and foresee long term strategy

3. Brand Management

- Leading the project called "pasteurised milk" - new brand of TH true milk

- Define the segment, target customers and product positioning in the market, build up marketing mix (4Ps) for this brand

- Working with related departments to have a right strategy of how to go to market of this product, suggest and allocate the sale's portion of new products for specific channels

- Working with agency and internal team to design creative - unique - branded packaging

- Together with Trade marketing and Sale team, make the feasible trade marketing activities for new product launch

- Fully in charge of developing 360 degree marketing communication strategy of new product launching including TVC development - media planning - PR- digital and BTL activities

- Working with agency to proceed creative ideas, creative strategy and how to translate big ideas into customer's language

- Supervise all the marketing activities implemented and checking its performance, adjust if any

- Control the marketing budget and allocate marketing budget in effective way

- Guide staffs and develop their ability to reach business goals

Sep 2013–Sep 2014

Acting Brand Manager 

SamSung Electronics Viet Nam

HCM City  

Planning

1. Responsible for Feature phone- Entry-Low-Mid tier Smartphone Segment with total over 15 SKUs (70% revenue of Samsung mobile) with models rank number 1 and number 2 across segments

2. Set up marketing plan 4P for assigned products base on business’s objectives – market understanding – customer insight (build up product features, product marketing concept, marketing communication plan, pricing policy, promotion program and distribution plan)

3. Lead agencies to develop creative strategy for specific products (including communication ideas, TVC development, key visual, print ad and others)

4. Working with PR team and agencies to finalize PR strategy, evaluate PR proposal and performance of agencies

5. Work out digital direction together with digital team, evaluate digital proposal from agencies

6. Work across functions to finalize POSM items, cover ratio, distribution methods and promotion activities in different channels

Execution

1. Supervise all marketing activities including ATL-BTL-PR to ensure the smoothness of marketing operation in particular and the smoothness of business operation as well.

2. Work across functions with Trade team- supply chain team and others to meet the overall business target

3. Check the marketing performance, quick response to all the market’s change

4. Guide staffs to let them step by step control project by themselves and develop their skills

5. Control the Marketing budget; ensure the effectiveness and efficiency of marketing budget

Oct 2010 - Sep 2013

Marketing specialist

Honda Viet Nam

HCM City

1. Market Research

• Market Research and competitors analysis, sale data analysis, monitor macro environment and report managers about its impact on automobile industry

• Survey and interview customers, worked as coordinator with agency to conduct some research such as FGD, in depth interview, face to face interview and other quantitative surveys

• Take part in some qualitative, quantitative research, draw objectives of study, make appropriate proposal, list out criteria to recruit respondent, make screening questionnaire and moderator guideline and play as moderator in FGD related to automobile industry, base on data collected in researches, make report and base on this report, initiate the marketing plan(Concept of product, Product positioning, Target customer, Marketing mix…) for Honda product

• Join in quantitative research( evaluate communication campaign's effectiveness, brand survey, product feature...) coordinate with research agency to finalize criteria to recruit, finalize questionnaire, observe fieldwork process and interviewing, receive data and analyze data, combine with qualitative research, making marketing plan and product planning

• Visit Dealer and get dealer’s feedback and customer’s feedback about product, policy and report to BOD weekly • Receive and analyse the sale data from dealer monthly

2. Product Planning

• Leader of Honda Civic and Honda small car, Honda CR-V in Viet Nam, be in charge of product launching - renovation product- post launch

• Base on the market situation, customer’s feedback from market research, objectives of brand, finalize new product, specification, features…

• Conceptualize the new product, positioning and segmented new product to ensure that new product will be relevant with targeted customer, decide the suitable marketing channels to approach right customer

• Work with other department( accounting, purchasing department) to structure the price of new product

• Adjust product so that it will match the customer’s taste and new environment time to time

• Make business plan for Civic and City car to ensure that Honda product will get a high awareness about its USP, have stable sales volume

3. Digital Marketing

• Planning digital marketing campaign for Honda product to ensure that digital marketing will be consistent with traditional marketing campaign and enhance Honda brand in online environment

• Admin of Hondaoto.com.vn, create content, edit article via CMS to enrich this website

• Work with agency to create new website when new product launchs

• Book media and internet banner, google ad words campaign and other ad networks, set up KPI for google adwords and SEO campaign, analyse campaign by using google analytics

• Create online marketing activities such as social networks, facebook,email marketing… in term of content and direction • Write PR article for Honda product to post on website and other auto magazine

4. Brand Activation and Marketing materials

• Make some proposal for events (concept, manpower, timeline, budget...)

• Organize and manage Event such as launching new product, Motor show...

• Coordinate with agencies to conduct some events such as: Civic launching event, CR-V launching event, Accord launching event, Road show, Viet Nam motor show in term of hardware and software, catalogue, leaflet, PG...

• Conduct sale talk related to Honda car business

• Coordinate with agencies to produce TVC ( creating TVC concept, story board, supervise production step…)

• Coordinate with agencies in some steps of producing marketing materials( Check raw material ,cost ,check FA file…) used for billboard, banner, frame media…

• Work as window person with Viet Nam automobile manufacturers association (VAMA)

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Công ty TNHH MTV HR Trí Việt

66/6 Nhiêu Tứ, phường 7, quận Phú Nhuận, HCM

ĐT: (08) 3517 6157

Hotline: 0906860677

Email: recruitment@hrtriviet.com

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