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Mã số ứng viên: UV9950f

Họ và tên: PHAM THI NU NHI

Giới tính: Nữ

Nơi làm việc: TP HCM

Thông tin hồ sơ
Chức danh
Cấp bậc
Trưởng phòng
Loại công việc
Toàn thời gian cố định
Liên hệ
Thanh Huong_ Director



Head of Marketing

PERSONAL INFORMATION                                                                                                                 

Gender                : Female

Day of Birth          : 23-06-1975

Language             : English, Vietnamese,French


2008 – 2010

Columbia Southern University (U.S school) – HCMC

Masters of Business Administration – Marketing

1997 – 2000

Foreign Trade University

Bachelor of Commerce in Foreign Economy

1993 – 1997

University of Social Science and Humanity HCMC

B.A Foreign Language

1994 – 1995

Certificate of English language at Education University HCMC

1995 – 1997

Certificate at Agriculture and Forestry University  


TRAINING COURSES                                                                                                                           

o Overseas Training:

- “Attaining the Perfection in Customer Relationship”: Paris – Headquarter of Air France in 2004

- “Customer First”: in 2007 – in Bangkok

o Local training:

- Public Relation in Business at University of Economics Hochiminh City: in 2006

- Graphic Design at DPI center HCMC (Digital Portfolio International) Supervisory leadership at d’Oz International Pte – Singapore: in 2008

- The 7 Habits of Highly Effective People with Right Management – Vietnam in 2010

- Digital Marketing at VietnamMarcom – Vietnam 2011The Age of Performance Based Digital Marketing – Vietnam 2013.

WORD EXPERIENCE                                                                                                                              

 11/2013 to Present

Marketing Communications Manager,


Binh Duong province

o Trade Marketing: plan and propose marketing activities to push sales

- In charge of master marketing plan for all business units: plan annual and seasonal marketing plans for all business units of the hospital to increase patient volumes and revenues of each unit; by that, work very closely with operation manager (brand manager) of each business unit to get information about annual budget and follow up the monthly and quarterly revenue in order to plan for any backup plan to catch up the planned budget.

- Plan and supervise the implementation / execution of all proj08ects (including media planning, brand activation and sales activation)

o Coordinate with International marketing team from the America and Australia to run marketing campaign for new service launching in Vietnam Lead the Doctor Relation team to build up satellite clinics and expand Hanh Phuc umbrella brand in these locations.

o Planning and seeking collaborative partnerships with external partners to expand benefits and advantages to customers.

o Communications:

- Recruit and work with media / communication / marketing agencies to handle marcom plan for each unit

- Develop marketing collaterals (POSM) for all units

- Explore PR opportunity with celebrities to brand for core business unit; work with agency and assign the correct KOL to promote Hanh Phuc’s brand in the market.

- Manage the internal communications to all internal staff

- Provide clients with information about new promotional opportunities and current PR campaigns progress through media, social networks, publicity and advertisement visibility.

- Analyse media coverage

- Liaise with clients, managerial and journalistic staff about budgets, timescales and objectives

- Oversee the website and facebook page management; take the main role in the development of CRM system; lead the mobile app project to provide each unit an appropriate mobile application to end users

- Manage and make sure that the corporate identity of the umbrella brand and each unit are strictly applied; make sure a correct look and feel guidelines are followed by each unit

4/2012  to 11/2013

Business Development Manager

City international hospital, hCMC, VIETNAM

Ho Chi Minh City

o Marketing Manage (4/2012 to 5/2013)

o Business Development Manager (5/2013 to 11/2013)

- Responsible for marketing and business development plan, including budget management and partnership management.

- Responsible for working out the corporate website and other corporate print materials: brochure, leaflets, brand manual.

- Working with advertisement agency to work out the branding guidelines for the hospital, which is the business strategy that owners and investors want to build up for the hospital.

- Cooperating closely with Corporate Marketing team in Singapore in the initiative and development of marketing activities for the hospital.

- Working closely with local advertisement agencies for doing marketing strategy and branding guidelines, and some of communications activities: billboards, event...

- In charge of internal communications: informing and updating to internal staff all social and marketing plans that the department is carrying out.

- Initiating and meeting with potential partners for the business development, including doctors, insurance companies, banks, nutrition partners, kids and mom-to-be product providers…

- Planning for digital marketing channels: facebook, linkedIn, Google Adwords to promote the webpage and the hospital brand.

- Planning all proposals for business development.

- Organising internal events and participating in other events that the hospital is sponsor.

 8/2010 to 1/2012

Marketing and Communications Manager

Manpower vietnam (manpower group), HCMC

Ho Chi Minh City

o Reporting to the General Manager, responsibilities included all traditional and online marketing & communications activities for Manpower Vietnam

o Coordinating with regional offices to ensure global marketing guidelines & branding are met with consistency to Manpower Vietnam operations

o Duties included creating and managing the marketing budget & strategy

o Responsible for marketing of mass recruitment project for clients

o Organising and sponsoring events Initiating partnership marketing with MBA universities, media and communication organisations, and other partners

o Responsible for making and controlling all printed/online marketing materials and collaterals including: brochures, flyers, white papers, poster, banners, email blast, e-bulletins… (Editing e-newsletter and supervising the email blast of month e-newsletters)

o Ensuring quality and consistency of correct information about the company via online and social media sites. i.e. Promoting the traffic on Manpower website via SEM with Google AdWords (working with agency) and on other 2.0 web pages such as social media and forums

o Providing the global marketing guidelines and requirements to all staff

o Responsible for registration and following up mystery shopper process at HCMC and Hanoi office

8/2009 to 8/2010

Sales and Marketing Manager, Tourism Division, 

Openasia consulting group, HCMC, vietnam – Founded

Ho Chi Minh City

o Reporting to the Chairman, duties included managing sales targets for 4 direct reports

o Involving in the sales and marketing projects of FMCG and hospitality offering & branding

o Managing marketing budget and expenses for critical projects, including conducting market research for client accounts: price, promotion, and sales margin of competitors

o Developing and executing sales and marketing strategies for designated markets Seeking out and targeting new customers and new sales opportunities, initiates action plan to approach and develop sales for the Company

o Working closely with creative company and advertising agencies for billboard, print ads, brochures, sales kits

o Responsible for building new website of the hotels and spa, for all information and pictures uploaded on the website; Working with designers to make layout for all marketing collaterals such as promotion banner, posters, brochures, leaflets, and catalogue

o Planning and organizing the sponsorship to close partners in order to advertise the product and offerings to audience

o Implementing marketing campaign and manage promotions and other marketing responsibilities

o Developing and maintaining database of major tour organizations and markets. Trace files for direct contact and/or mailings

o Organizing annual mailings to tour operators, travel agents, event planners, and visitors information providers in selected markets as well as hosting individual tourism marketing presentations

o Making business plan and strategies to increase sales by increasing number of distributors

o Controlling and managing the distribution system and cooperating with logistic department and factory to handle orders and customers’ complaints

5/2000 to 8/2008

Airport Ticketing Officer cum Customer Marketing Supervisor

Air france, HCMC, vietnam – Air France

Ho Chi Minh City

o Passenger Service Staff, 5/2000 to 9/2001

o Passenger Service Supervisor, 9/2001 to 9/2004

o Airport Ticketing Officer cum Customer Marketing Supervisor, 9/2004 to 8/2008

- Providing customer care for corporate and premier Air France members

- Establishing client relationship and building the Air France brand to new potential flyers as per list sent from sales service office (Paris head office)

- Assisted in the development of new policies and procedures for HCMC office

- Performed market survey research based on customer needs and requirements

- Introducing new products to clients: ticketing on line, the promotion for ticket sales at airport, checking-in online, program of frequent travel clients via post-mail or email, pr



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